Role Overview:
We are seeking a strategic and results-oriented ABM Coordinator to join our team. In this role, you will support the planning, execution, and optimization of Account-Based Marketing (ABM) campaigns that drive both customer acquisition and retention. Working closely with the sales and marketing teams, you will help develop campaign strategies and report on their effectiveness, ensuring alignment with business goals. This is an exciting opportunity for an experienced marketer with a solid understanding of ABM strategies, Salesforce knowledge, campaign measurement, and reporting (preferably using tools like Segment, Tableau, BI), with the overall goal of nurturing leads through the sales funnel.
Key Responsibilities
- Campaign Planning & Execution
- Support the creation and execution of targeted ABM campaigns aimed at driving acquisition and retention efforts.
- Collaborate with the sales team to ensure alignment on target accounts and campaign strategies.
- Help develop strategies for engaging key decision-makers and influencers within target accounts.
- Lead Nurturing & Funnel Management
- Manage the nurturing of Marketing Qualified Leads (MQLs) through the funnel, transitioning them into Sales Qualified Leads (SQLs).
- Use Salesforce to track and manage lead data, ensuring proper segmentation and follow-up.
- Campaign Performance Reporting
- Measure the effectiveness of ABM campaigns by tracking key performance indicators (KPIs).
- Report campaign results to the sales team, offering insights for campaign optimization and refinement.
- Collaboration with Internal Teams
- Work closely with the sales team to ensure leads are properly nurtured and handed off for further engagement.
- Partner with the creative team to produce compelling content and assets that align with campaign goals.
- Strategy & Market Research
- Stay up to date on industry trends and best practices for ABM strategies.
- Conduct market research to identify new opportunities for growth within target accounts.
- Competitive intelligence: messaging, advertising, and offering profiles.
Qualifications
- Experience & Skills
- 4+ years of experience in B2B marketing, with a strong understanding of ABM strategies.
- Experience using Salesforce to manage and track lead data and campaign performance.
- Marketing Expertise
- Solid understanding of digital marketing lifecycle strategies, including email marketing, social media, PPC, and content creation.
- Proficient in tracking and analyzing KPIs to assess the effectiveness of marketing campaigns.
- Measurement & Optimization
- Strong proficiency in analyzing cross-channel campaign performance and lead attribution.
- Formulating insights into trends and recommendations for the future.
- Experience developing lead grading and scoring strategies to inform MQL handoffs to sales.
- Experience using Salesforce and Segment for campaign and user analysis.
- Communication & Collaboration
- Strong written and verbal communication skills, with the ability to effectively collaborate with internal teams and stakeholders.
- Experience in working cross-functionally with sales, marketing, and creative teams to establish tested processes where none exist today.
- Mindset & Attributes
- Results-oriented with a focus on achieving measurable goals and contributing to team success.
- Detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
What Success Looks Like
- Successfully executing ABM campaigns that drive measurable growth in customer acquisition and retention.
- Achieving strong lead-to-conversion rates and transitioning MQLs into SQLs.
- Positive feedback from the sales team regarding the quality of leads and campaign performance.
Application Process:
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets
Salary
Competitive
Monthly based
Location
Kurmin Musa, Kaduna State, Nigeria
Kurmin Musa, Kaduna State, Nigeria
