Brand Manager

Responsibilities

• Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.
• With a focus on the younger segment of the target group, monitors the consumer’s perception about brand and products in social media.
• Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
  
  
• Develops and implements the ideal country-specific advertising plan ensuring international and local learnings, taking best practices in to consideration and with the right level of digital and social media integration.
  
  
• Works closely with the Digital Manager to amplify the impact of advertising on own, earned and paid media channels.
• Controls creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output.
• Manages the media agency with prudence, to ensure a best possible value-for-money advertising plan.
• Supports the Marketing Manager to develop and implement the annual business plan.
• Prepares, together with the Marketing Manager, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team.
• Manages and maintains the agreed budget.
• Builds a strong, transparent, trusty partnership and cooperation with management and personnel.