About the company and role:

PressOne Africa is the simplest way for entrepreneurs to get a phone number for their business. We offer a phone system that helps any business see all phone calls across their sales and support team. Founded in 2021, we’re a fast-growing startup based in Lagos, and a Techstars portfolio company.

In this dynamic role, you’ll become a strategic storyteller, crafting compelling narratives that drive brand awareness, engagement, and growth for PressOne Africa. We’re looking for a creative and data-driven marketer who thrives in a fast-paced startup environment. This hands-on position requires someone who can wear multiple hats and isn’t afraid to get their hands dirty to ensure our message resonates with the right audience.

• You’ll collaborate closely with cross-functional teams to develop and execute integrated marketing communications campaigns across various channels.
• Unleash your creativity to develop captivating content for social media, radio, television, email marketing, and the website.
• Take ownership of PressOne Africa’s digital presence, ensuring a consistent brand voice and visual identity across all platforms.
• Analyse campaign performance and leverage data insights to optimise results and maximise return on investment (ROI).

Your Key Responsibilities

• Content Strategy & Management:
  • Develop high-quality content that resonates with our target audience across all channels.
  • Ensure consistent visual identity and brand voice across all marketing materials.
  • Develop a data-driven content strategy that aligns with PressOne Africa’s overall marketing goals.
• Campaign Execution & Optimisation:
  • Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
  • Analyse campaign performance using data and metrics to identify areas for improvement.
  • Continuously optimise campaigns to maximise brand awareness, engagement, and lead generation.
• Digital Presence & Public Relations:
  • Manage PressOne Africa’s digital presence across various platforms (website, social media).
  • Develop relationships with relevant media outlets and secure positive press coverage.
  • Build and maintain a strong online reputation for PressOne Africa.
• Stakeholder Management & Partnerships:
  • Organise and participate in industry networking events to connect with potential customers and partners.
  • Identify and collaborate with other organisations or individuals to expand reach and achieve marketing goals.

Requirements

• A savvy marketer with a knack for storytelling and a passion for building brands (minimum 5 years of experience in marketing communications or a similar role).
• You’re a quick learner, resourceful, and willing to get your hands dirty to tackle diverse marketing challenges.
• You possess exceptional written and verbal communication skills with the ability to clearly articulate complex ideas to a variety of audiences.
• An eye for design and a strong understanding of current marketing trends and best practices.

What you should have 

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in marketing communications or a similar role.
• Exceptional written and verbal communication skills.
• Strong analytical skills and proficiency in marketing analytics tools.
• A passion for content creation and storytelling.
• Excellent project management and organisational abilities.
• A keen eye for design and a strong understanding of branding principles.

Challenges you will have to surmount

• Balancing multiple projects and deadlines in a fast-paced startup environment.
• Creating compelling content that resonates with a diverse audience.
• Demonstrating the measurable impact of your marketing efforts through data analysis.

Benefits

Your importance as a Marketing Communication Specialist

You’re the storyteller! Craft compelling narratives that shape how our target audience sees PressOne Africa. As our Marketing Communications Specialist, you’ll develop data-driven content, manage campaigns across channels, and build a community. Your strategic approach will drive brand awareness, engagement, and sales growth. Join us and be the voice of PressOne Africa!

• Opportunity to make a significant impact on company growth through strategic marketing initiatives.
• Be part of a passionate and growing company revolutionising business communications for businesses across Africa.
• Work in a collaborative and fast-paced environment with the chance to expand your portfolio.
• Competitive salary and benefits package.