Business Development Manager (Accra / Kumasi / Takoradi, Ghana)

Application deadline date has passed for this Vacancy.
This vacancy has Expired
Full Time
  • Post Date: October 28, 2020
Job Description

Responsible for the management and execution of all sales and merchandising activities and plans in a specific area within the region, in line with the company’s growth ambition, and to maintain and develop excellent relationships with all trade partners.

Summary of Key Responsibilities

Sales and Promotion:

  • ▪  Management of a specific territory through retail visits to a pre – agreed journey plan call schedule and designated standards
  • ▪  Responsible to achieve individual sales targets and Key Performance Indicators (KPI’s) within a specific territory for all trade channels.
  • ▪  Implement and lead all trade marketing activities decided upon by the company.
  • ▪  Drive retail sales in a specific territory through the implementation of VAPPS sales drivers (i.e. Visibility;

    Availability; Price, Promotion; Space)

  • ▪  Drive distribution by identifying and developing new customers through prospecting

    Credit Supervision:

    ▪ Fully responsible for all customer account receivables’ issues within the territory
    ▪ Responsibleforcash/chequecollection
    ▪ Monitors credits granted to customers and actively involved in solving payment issues


  • ▪  Undertake reporting as per standards: calls made, activities undertaken, asset management, competitor activity and price survey
  • ▪  Develop and build journey plans in line with the territory growth
  • ▪  Collects and prepare relevant market intelligence report to be shared with the RSM weekly and monthly.
  • ▪  Weekly & Monthly sales reporting: volume & value
  • ▪  Weekly & Monthly KPI reporting


  • ▪  Responsible for managing and enhancing the corporate reputation of the Company and all Brand Partners via adherence to ethics, marketing / sales guidelines, processes and compliance with corporate governance procedures
  • ▪  Performs any other responsibilities or tasks assigned to him by company management in his area of competence, within the agreed deadlines

Knowledge and Skills Required

▪ Must understand the nuances in the Traditional Trade set up including open market management. ▪ Commercially astute, able to understand and implement commercial arguments.
▪ A good understanding of selling capabilities and customer management skill.
▪ Strong communication skills –written and verbal.

▪ Excellent negotiation skills.
▪ Must be computer literate; Word, Excel, Power Point and Internet

Qualification and Experience

▪ A degree holder or relevant professional certificate.
▪ Minimum of 5 years’ experience minimum.
▪ Previous experience in an FMCG commercial environment is key.

Mode of Application

To apply, interested candidates should send their resume and cover letter to

Please only shortlisted candidates will be contacted for further discussion.

Deadline of Applications: 5th November, 2020