Paid Media Manager, Social Platforms

What you'll do:

• Strategize how to leverage an array of paid media channels in order to reach, engage, and acquire leads from our target personas and ICP
• Plan for successful campaign rollouts by partnering with key stakeholders across the marketing team to ensure deliverables are received ahead of launch deadlines
• Launch campaigns in platforms like LinkedIn, Meta, Reddit, StackAdapt, and 6sense by leveraging your advanced experience within each platform
• Optimize live paid campaigns against historical benchmarks, ensuring business goals are being met
• Own weekly reporting that tracks the efficacy of your campaigns against benchmarks and target business outcomes.
• Establish and lead a meeting cadence to communicate learnings from key campaigns and A/B tests with relevant stakeholders in order to refine future strategies.
• Leverage your social media advertising and business acumen to implement a strategy that takes into account the product, type of account (new business, expansion, or cross-sell), and stage of the funnel that the audience is in.
• Determine the combination of platforms and campaign settings that will produce optimal results for Tempo.
• Develop advertising copy and consult with internal and external creative teams on creative direction, testing, and optimization.
• Ensure proper tracking and attribution setup, including proper pixel implementation on the web and campaign tagging in Salesforce.
• Take on day-to-day management of paid social media platforms relevant to the B2B space, and stay updated on platform trends, algorithm changes, and emerging features.
• Conduct regular competitor analysis to identify industry trends and opportunities for differentiation.
• Identify optimization opportunities, including continuous testing of ad copy and landing pages, through a highly data-driven approach.
• Troubleshoot, problem-solve, and find creative solutions in a fast-paced, growth-oriented environment.
• Partner closely with other members of the Demand team to share learnings and best practices.

Who you are:

• Paid Media Expertise: Deep understanding of paid social and programmatic advertising, including bidding strategies, audience segmentation, and platform algorithms.
• Business-oriented approach: Proactively seek to adapt to changing business needs and ensure our paid campaigns are aligned to key business objectives
• Project Management skillset: Strong organizational skills and ability to manage multiple priorities and deadlines simultaneously.
• Data-Driven: Analytical skills with experience leveraging data to make informed decisions and optimize performance.
• Collaborative teammate: Proven ability to work cross-functionally and communicate effectively with stakeholders across Product, Marketing, Creative, and RevOps teams.

Preferred Experience:

• 5+ years of experience in B2B software marketing in a paid media, paid social, or similar role
• Experience with ABM or highly targeted marketing campaigns for high-value accounts or verticals
• Strong project and program management skills with the ability to drive both planning and execution.
• Strong interpersonal skills and experience working directly with sales teams.
• Experience with Salesforce CRM is preferred.
• Experience with creative tools like Figma and Canva is a plus.
• Highly motivated, passionate, organized, and accountable.
• Exemplary verbal and written communication skills.
• Ability to prioritize activities effectively under aggressive timelines, while ensuring a high level of accuracy and attention to detail.
• Bachelor's degree required.
• Strong technical and data analysis skills
• An experimentation and growth mindset

Why Join Tempo?

• Impact: Work on meaningful products that empower enterprise users and improve productivity.
• Innovation: Be part of a culture that values creativity and innovation, with opportunities to make a real impact.
• Collaboration: Join a supportive, collaborative UX team that values openness, communication, and a continuous learning environment.
• Growth: Opportunities for professional development, including conferences, courses, and mentorship.

What's In It For You (Org-wide) -

• Remote First work environment  
• Unlimited vacation in most of our locations!!
• Great benefits including health, dental, vision and savings plan.
• Perks such as training reimbursement, WFH reimbursement, and more.
• Diverse and dynamic teams with challenging and exciting work.
• An opportunity to have a real impact on our business.
• A great range of social activities (both in person and virtual).
• Optional in person meet-ups and the ability to travel to our international offices
• Employee referral program
• And so much more!