Marketing Brand Manager EDN+KIDS ROBG (maternity cover)

JOB DESCRIPTION

Main accountabilities

•   The development, planning and execution of most marketing activities (launches, re-launches, BTL activities);
•   The development and implementation of brand strategies (communication, pricing, media);
•   The development of new product initiatives (market and consumer research, product research, concept and communication development, packaging development).
•   Promotions: develop, recommend and execute all promotions on coordinated brand (price promotions, sampling, raffles, premium packs, overfills, etc...), in close cooperation with the Financial Analysts, Trade Marketing, Purchasing and the BTL/advertising agencies. Assess the impact of those promotions and recommend follow-up action.
•   Launch & re-launches: coordinate product & concept research, tests, communication, packaging, media, consumer promotion, distribution plan, POSM, trade promotion, financial assessment etc.; recommend the final plan; assess the outcome and submit a follow-up recommendation.
  Brand strategy: develop and implement the communication, media and pricing strategies.
• New product initiatives: identify and exploit new product initiatives.
• Budget Control of coordinated brand.

About you:

• At least 2 years marketing management experience, ideally in a multinational FMCG company;
• University degree, preferably in economics or business administration;
• English advance both written and spoken;
• PC skills: MS Office;
• Strategic mindset and collaborative approach.