Social Media & Digital Marketing Specialist

Job Overview

The Social Media & Digital Marketing Specialist will be responsible for managing and growing the company’s online presence across multiple platforms. The role includes content strategy, social media management, paid advertising, and audience engagement to strengthen brand visibility and performance.

Platforms

• Instagram
• Facebook
• TikTok
• Snapchat

Key Responsibilities

• Develop and execute monthly social media marketing strategies
• Manage and update all social media accounts regularly
• Create engaging content to improve brand awareness and audience growth
• Plan, run, and optimize paid advertising campaigns on Meta and TikTok
• Monitor performance metrics and provide regular reports on engagement and growth
• Research trends and implement creative digital marketing ideas
• Increase brand visibility, reach, and customer engagement
• Collaborate with teams to ensure consistent brand messaging

Requirements

• Proven experience in social media management and digital marketing
• Strong knowledge of Meta Ads Manager and TikTok Ads
• Experience in content creation and campaign planning
• Understanding of social media growth strategies and analytics
• Strong creative, communication, and copywriting skills
• Ability to work independently in a remote setup
• Portfolio of previous work is required