Assistant CMI Manager - Beverages

Key Responsibilities:

• Lead all consumer research for our tea brands in India, ranging from performance to mix/communication testing, to ensure we win in the market
• Partner closely with the Beverages lead and Director of Nutrition on larger strategic pieces in Coffee, Green Tea & beverages space
• Anchor the future of the coffee & non-milk tea program in India in terms of white space identification and inspiring innovation
• Work with a multi-functional team across Marketing, Finance, CSP, R&D, and CTI teams
• Proactively identify pockets of growth and diagnose hotspots to drive incremental growth for all our tea brands in India
• Drive product love and immersion within the team. Deep involvement in product development and competition tracking to help our portfolio stay best in class
• Helping our brands stay ahead of the curve in terms of positioning and unlocking the next wave of winning communication.
• Be the SPOC for external research agencies, drive excellence and efficiency
• Look to bring in new/agile methodologies to keep CMI on the cutting edge

Key Interfaces:

• CMI – Global/Business Units/HIVE / PDC
• Marketing – Assistant Brand Managers, Brand Managers, Brand Directors, Brand Vice President
• Research and advertising agencies
• R&D, Consumer Technical Insight
• Coffee & Tea Finance Team
• Coffee & Tea CSP/CM Team

Skills/ Experience/ Qualifications:

• Ability to pull and decipher data to make cogent insights using start industry Panels like RMS, KWP will be preferred
• Role will involve substantial Brand Development & Communication Testing work, including strategic projects like qualitative Brand Equity, etc.

While prior experience is not necessary or expected, the candidate should be willing to learn Testing methodologies on Concept, Pack, Product, Proposition, Influencer Content Measurement & Testing, etc.

• Proven market research experience on either the client or agency side with key quantitative and qualitative techniques
• Able to analyse and tell a story with data/information from different sources
• Demonstrated strong ownership, collaboration, communication, and presentation skills
• Strong team player who can partner effectively with a cross-functional team
• Willingness and flexibility to offer full support to the brand team and CMI colleagues