Brand and Digital Marketing Officer (Entry Level)

About the job

Job Summary:
We are seeking a dynamic and creative Brand and Digital Marketing Officer to join our marketing team. This entry-level role is ideal for someone passionate about brand development, digital marketing, and social media. You will assist in executing our marketing strategies to enhance brand awareness, engage customers, and drive growth through various digital channels.

Key Responsibilities:

Brand Management:
Assist in the development and implementation of brand strategies.
Maintain brand consistency across all marketing materials and communications.
Planning and executing digital marketing campaigns, including social media, email marketing, and online advertising.
Monitor and analyze the performance of digital campaigns using analytics tools.
Contribute to the management of social media accounts by creating and scheduling content, engaging with followers, and tracking metrics.
Assist in creating visual content using graphic design tools.
Assist in optimizing website content for search engines (SEO) to improve organic search rankings.
Support the management of paid search campaigns (SEM) to drive traffic and conversions.
Conduct market research to identify trends, customer insights, and competitive analysis.
Assist in gathering and analyzing data to inform marketing strategies and decision-making.


Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Basic understanding of digital marketing concepts, including SEO, SEM, social media, and email marketing.
Strong written and verbal communication skills.
Creative mindset with a keen eye for detail.
Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
Ability to work collaboratively in a team environment.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics) is advantageous but not required.


How to Apply: Interested candidates are invited to submit their resume, along with a cover letter highlighting their interest in the position and relevant skills or experiences. Please send your application with the subject line " Brand and Digital Marketing Officer”.
Note: Only shortlisted candidates will be contacted for an interview.