Digital Marketer & Content Lead - GHS 3,500 – 4,000

Location: Agbogba, Accra / Hybrid
Reports To: CEO
Salary Range: GHS 3,500 – 4,000 (gross)

Role Summary:
Are you that rare breed who understands the algorithms and still writes captions that slap? We’re looking for a sharp, creative, and data-driven Digital Marketer & Content Lead to make the company unforgettable online. From crafting scroll-stopping content to running ad campaigns, you’ll build our brand’s voice and drive real business results.

Key Responsibilities:

●      Lead all digital marketing efforts (strategy, execution, reporting)

●      Design and implement social media campaigns across Instagram, Facebook, WhatsApp, and Google

●      Create content that educates, entertains, and converts—from videos and memes to newsletters and blog posts

●      Collaborate with designers, photographers, and influencers for creative campaigns

●      Manage paid advertising (Meta, Google Ads) and track ROI

●      Develop and manage Oceansmall’s content calendar

●      Analyse campaign performance and continuously improve strategy

●      Carry out any other duties reasonably assigned by management in line with the operational needs of the business

Requirements:

●      2+ years experience in digital marketing and content creation

●      Strong portfolio of social media content (show us your magic!)

●      Skilled in Meta Business Suite, Canva, Mailchimp, Google Ads/Analytics

●      Excellent writing and storytelling skills, with a sharp eye for trends

●      Bonus: Experience working with food/FMCG brands or startups

Soft Skills:

●      Creative, witty, and deeply Ghanaian in your humour and tone

●      Ability to work independently and meet deadlines

●      A growth mindset—you test, learn, improve, and repeat

KPIs:

●      Social media engagement growth (likes, shares, comments)

●      Website traffic and lead conversion

●      Content output and consistency

●      ROI on ad spend

●      Customer acquisition and retention through digital channels

Employee Benefits:

●      Competitive salary + performance bonus based on campaign KPIs

●      Flexible/hybrid work arrangement

●      Monthly data and airtime allowance

●      Content production allowance (props, photoshoots)

●      Personal development stipend (courses, training)