DIGITAL MARKETING EXECUTIVE

Job Summary:

The Digital Marketing Executive is responsible for developing, executing, and optimizing TG Holdings’ digital presence and performance marketing strategy across all subsidiaries.

Key Responsibilities:

1. Develop and implement a group wide digital marketing strategy aligned with corporate objectives, ensuring strong brand visibility, audience growth, and measurable business impact across all subsidiaries.
2. Oversee content creation, storytelling, and social media management across all TG Holdings platforms, ensuring consistency in messaging, tone, and visual identity.
3. Plan, manage, and optimize paid media campaigns across digital channels to drive website traffic, lead generation, and conversions while maintaining cost efficiency.
4. Establish and manage analytics dashboards and reporting frameworks to track digital performance, evaluate campaign effectiveness, and support data driven decision making.
5. Ensure digital brand consistency across all subsidiaries by conducting regular audits, enforcing brand guidelines, and supporting alignment across platforms and teams.

Requirements:

1. Bachelor’s degree in Marketing, Digital Media, Communications, or a related field
2. Minimum 2-3 years’ experience in sales, marketing, or accounts management
3. Digital marketing strategy and campaign execution skills
4. Familiarization with using marketing automation and CRM tools
5. Experience in social media management and content planning 
6. Strategic thinker, organized and results-driven individual