Digital Media & Comms Lead

Company Overview
We are a rapidly expanding organization committed to advancing youth football through an initiative focused on talent development and empowering young individuals.

Job Purpose
The successful candidate will be responsible for leading the project's communications strategy and managing its digital presence. This includes increasing awareness, engaging the community, and overseeing content creation across various platforms such as social media, press, and other communication channels to effectively showcase the project's impact.

Key Responsibilities

Digital Strategy & Content Creation

• Develop and execute a social media plan to showcase project activities, success stories, and the girls' achievements (e.g., regular posts on Facebook, Twitter, Instagram).
• Create and curate engaging content (photos, videos, articles, newsletters) that promote the project's goals of girls' health, leadership, and inclusion.
• Manage the project's online profiles or website, ensuring information is current and reflects ongoing progress and events.

Media Relations & Community Engagement

• Liaise with media outlets and prepare press releases or media briefs to attract positive coverage of project milestones and events.
• Engage with the online community by responding to comments, messages, and inquiries in a professional and timely manner.

Brand & Team Collaboration

• Work with the project team to ensure consistent messaging and branding in all communications, aligning with the Foundation's values and safeguarding standards.

Experience & Skills Required

Education:

• Bachelor's degree in Communications, Marketing, Journalism, or a related field; or equivalent experience in a communications role.

Professional Experience:

• 2+ years of experience in digital media management, social media marketing, or public relations, ideally within the non-profit or youth/sports sector.

Core Competencies:

• Writing & Storytelling: Strong writing and storytelling skills, with an ability to adapt messages to different audiences (youth, parents, partners).
• Technical Proficiency: Proficiency in using social media platforms and basic design or video editing tools to create compelling content.
• Creativity & Ethics: Creativity and an eye for engaging visuals, combined with an understanding of ethical and respectful portrayal of program participants (especially minors).