MARKETING LEAD

We are looking for a dynamic, strategic, and results-driven Marketing Lead to lead our marketing team, strengthen our brand presence, and drive customer acquisition and business growth. 

 Key Responsibilities 

• Develop and execute comprehensive marketing strategies aligned with business objectives. 

• Lead and coordinate marketing campaigns across digital and traditional channels. 

• Manage social media strategy, content direction, and brand communication. 

• Drive customer acquisition, engagement, and retention initiatives. 

• Plan and monitor digital advertising campaigns, including paid social media and Google Ads. 

• Conduct market research and identify emerging trends and growth opportunities. 

• Manage the marketing budget and ensure effective allocation of resources. 

• Track, analyze, and report on marketing performance and campaign ROI. 

• Work closely with the Business Development, Operations, and Customer Service teams. 

• Lead, mentor, and manage the marketing team. 

• Ensure consistent brand identity and messaging across all platforms. 

Requirements 

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. 

• 3+ years of experience in marketing, with demonstrated leadership or supervisory experience. 

• Strong knowledge of digital marketing, social media, content marketing, and paid advertising. 

• Experience with marketing analytics and performance reporting. 

• Excellent communication, leadership, organizational, and problem-solving skills. 

• Strong understanding of customer acquisition and brand growth strategies. 

• Ability to work independently, meet deadlines, and deliver measurable results. 

• Experience in financial technology (FinTech), financial services, or technology will be an added advantage.