MARKETING OFFICER

Job Summary:

The Marketing Officer will be responsible for planning, developing, and executing marketing initiatives to enhance the company's brand, increase market share, and drive revenue. This role involves a mix of strategic planning, creative execution, and data analysis to ensure all marketing activities are aligned with business objectives.

Key Responsibilities:

 * Marketing Strategy and Planning:

   * Contribute to the development and implementation of a comprehensive marketing strategy.

   * Plan and project manage marketing campaigns across various channels (e.g., digital, print, social media, events).

   * Collaborate with the marketing manager and other departments to ensure marketing efforts are cohesive and effective.

   * Assist in the creation of the annual sales and marketing plan.

 * Campaign Management and Execution:

   * Coordinate and execute advertising and promotional campaigns for products or services.

   * Develop and create compelling marketing materials, including website content, brochures, social media posts, and videos.

   * Liaise with external agencies, vendors, and stakeholders to ensure successful execution of marketing activities.

   * Organize and attend promotional events, trade shows, and exhibitions.

 * Market Research and Analysis:

   * Conduct market research to identify consumer trends, competitor activities, and new opportunities for growth.

   * Analyze the performance of marketing campaigns using key metrics such as lead generation, conversion rates, and return on investment (ROI).

   * Prepare reports and presentations to communicate marketing performance and recommendations to management.

 * Digital Marketing and Brand Management:

   * Manage the company's online presence, including website content, search engine optimization (SEO), and social media.

   * Oversee and manage social media campaigns, tracking performance and engagement.

   * Ensure a consistent brand message and "tone of voice" across all communication platforms.

 * Budgeting and Reporting:

   * Contribute to the preparation of marketing budgets and monitor expenses.

   * Track marketing performance and prepare regular reports for management.

• REQLIREMENTS:

1.  Degree or Diploma in Marketing Communication or related field.
2.  2• years of experience in marketing
    (Real estate / Property Industry is a plus)
3.  Strong knowledge of digital marketing social media and SEO
4.  Excellent written & verbal communcation skills
5.  Strong organizational and attention to detail.