PR & Content Strategy Manager

Key Responsibilities:

• Brand & Communications: Develop and implement PR strategies to ensure a consistent, positive brand image and narrative across all media assets.

• Strategy & Content: Lead content ideation and strategy for well-rounded social media and PR campaigns, and take charge of content creation.

• Media & Agency Management: Build and maintain strong relationships with publications and media outlets, and effectively manage external PR agencies.

• Influencer Engagement: Create and execute strategies to collaborate with the right influencers, Key Opinion Leaders (KOLs), and media communities to generate positive buzz and coverage.

• Reputation & CSR: Proactively manage the brand’s image health, including crisis management, and collaborate on Corporate Social Responsibility (CSR) projects to showcase community commitment.

• Reporting: Track and analyze PR campaign performance to measure effectiveness and inform future strategies.

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🎓 Qualifications & Skills:

• Education: Minimum Bachelor’s degree in Business, Media, Communications, or a related field.

• Experience: 3–5 years of proven experience in PR and communication, preferably within the mobile, telecom, or a fast-paced consumer electronics industry in Pakistan.

• Skills:

• Strong strategic planning, creative thinking, and problem-solving abilities.

• Exceptional written and verbal communication skills in both English and Urdu.

• Proficiency in managing PR agencies and external vendors.

• Ability to work effectively under pressure and manage multiple projects simultaneously.