SOCIAL MEDIA MANAGER

JOB DESCRIPTION:

• Develop and implement social media strategies to increase brand awareness and engagement.
• Manage day-to-day activities on all brand social media platforms (Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, etc.).
• Create, curate, and publish engaging content (posts, reels, stories, videos, graphics) aligned with brand voice.
• Drive follower growth, engagement rates, and community management across all platforms.
• Plan, execute, and monitor paid advertising campaigns on social media.
• Collaborate with marketing, sales, and creative teams to ensure consistency of messaging.
• Track, analyze, and report on performance metrics (reach, engagement, conversions) with actionable insights.
  
  

OTHER JOB FUNCTIONS:

• Stay updated on social media trends, platform updates, and competitor activities.
• Coordinate influencer partnerships and manage digital collaborations.
• Monitor online conversations, respond to customer inquiries, and manage brand reputation.
• Support product launches and promotional campaigns with tailored digital content.
• Conduct A/B testing to optimize ad creatives and posting strategies.
  
  

JOB REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–3 years of proven experience in managing brand social media platforms.
• Strong knowledge of content creation, digital advertising, and analytics tools.
• Proficiency with social media management tools
• Experience with graphic design/video editing tools (Canva, Photoshop, Premiere Pro) is a plus.
• Excellent writing, communication, and creative storytelling skills.
• Strong analytical mindset with ability to interpret data and optimize strategies.
• Ability to multitask, work under pressure, and meet deadlines.