Web Designer

 Description:
The Web Designer supports the design, maintenance, and performance of Daddy Ash Limited’s websites and digital platforms. The role combines creative and technical expertise to ensure optimal user experience, seamless functionality, and consistent brand presentation across all online interfaces. The role also contributes to the company’s e-commerce operations by supporting content management and web analytics to drive business growth.

Responsibilities
1. Website Design & Administration:
* Assist in administering and updating the company’s e-commerce website to ensure 99.9% uptime and smooth functionality.
* Improve website appearance and layout in line with brand and content standards.
* Identify opportunities to enhance visitor retention and conversion rates.
* Collaborate with the marketing and graphics teams to integrate visual and promotional content.

2. Content Management & Updates:
* Ensure all DAL promotions, events, and approved communications are promptly on the website by collaborating with the Digital Marketing Lead.
* Ensure all information on the website remains current, accurate, and aligned with business objectives.
* Support content uploads, banner placements, and product listing updates as required.

3. E-Commerce Support:
* Ensure all customer orders placed via the website are attended to within 24 hours.
* Monitor customer inquiries and feedback channels, ensuring responses or escalations within 24 hours.
* Ensure timely website order processing and updates.

4. Technical SEO & Performance Optimisation:
* Implement SEO best practices for improved search visibility and organic performance.
* Conduct regular website audits to identify and resolve technical or structural issues.
* Monitor key SEO and performance metrics using tools such as Google Analytics.
* Provide weekly reports on SEO performance, highlighting key trends and improvement areas.
 
5. Cross-Functional Collaboration & Continuous Improvement:
* Work closely with internal teams, including Marketing, Graphics, Sales, and IT, to support digital initiatives.
* Identify and recommend improvements for website usability, accessibility, and performance.
* Participate in testing, deployment, and documentation of new website features or systems.
* Perform other duties as may be assigned from time to time in line with business objectives.

Requirements:

Educational Qualification:
* Bachelor’s degree in information technology, Computer Science, or a related field

Technical Competencies:

*  2+ years of experience in web design or a similar role.
* Familiarity with HTML, CSS, and responsive design principles.
* Excellent visual design and layout skills.
* Strong skills in graphic design software (e.g., Adobe Photoshop, Illustrator, or Figma).
* Good understanding of SEO principles and website analytics tools.
* Proficient in content management systems (e.g., WordPress, Shopify, or similar platforms).

Behavioural Competencies:

* High integrity and professionalism.
* Confidential and responsible with company data.
* Proactive, creative, and result-oriented.
* Self-driven and able to work under minimal supervision.
* Strong attention to detail and communication skills.