COMMUNICATIONS OFFICER

Job Purpose

Under the responsibility of the Ghana Country Manager, the Communication Manager's main mission will be to build, grow, and nurture our online and offline communities. The role focuses on engaging audiences across social media platforms, fostering brand loyalty, amplifying our story, collecting valuable feedback, and driving positive interactions. This position is key to strengthening our brand presence in Ghana, West Africa, and potentially international markets.

Key Responsibilities

• Develop and execute community engagement strategies aligned with company goals.
• Manage daily social media presence: create/post content, respond to comments/messages/DMs within 24 hours, moderate discussions, and handle crises/inquiries professionally.
• Build and grow communities on key platforms: Facebook, Instagram, TikTok, WhatsApp groups/channels, LinkedIn, X (Twitter), and emerging local channels.
• Create engaging, culturally relevant content (posts, stories, reels, threads, newsletters, polls, live sessions) in English.
• Monitor community sentiment, track engagement metrics, and produce weekly/monthly reports with insights and recommendations.
• Collaborate with marketing, sales, product, and field teams to align content with campaigns, product launches, events, or CSR initiatives.
• Organize and host online/offline community events (webinars, AMAs, contests, field meetups, farmer/consumer workshops).
• Identify and nurture brand ambassadors, influencers, and user-generated content creators.
• Collect and relay community feedback/insights to internal teams to inform product improvements, marketing, or strategy.
• Stay updated on digital trends, social algorithms, Ghanaian/West African online behaviors, and best practices in community management.
• Ensure all communications adhere to brand guidelines, tone of voice, and legal/compliance standards.

Required qualifications and experience

• Bachelor's degree in communications, marketing, journalism, digital media, social sciences, or a related field (or equivalent experience).
• Professional Experience: 2–5 years of proven experience as a Communication Manager, Social Media Manager, or similar role (agency, brand, NGO, or startup preferred).
• Experience in Ghana/West African markets is a strong advantage (understanding of local culture, languages, trends, and audiences).
• Knowledge of paid social media basics (ad management).

Required competencies

Hard skills

• Excellent written and verbal communication in English
• Creative content creation skills with an eye for visuals and storytelling.
• High emotional intelligence: empathy, conflict resolution, and ability to handle negative feedback/crisis calmly.
• Analytical mindset: comfortable with metrics, reporting, and turning data into actionable insights.
• Strong portfolio demonstrating successful community growth, engagement campaigns, and content creation.
• Hands-on expertise with major social platforms and tools such as Canva, Hootsuite/Buffer, Google Analytics, or similar.
• Good communication skills (English – spoken and written).

Soft skills

• Ability to work independently with minimal supervision.
• Proactive, organized, and able to multitask in a fast-paced environment.
• Strong interpersonal skills and cultural sensitivity for diverse audiences.
• Passion for digital trends, social impact, and community building.

Conditions de travail

• Occasional travel for events or community outreach.
• Standard office hours with some flexibility for live sessions or urgent responses.