Content Associate

Responsibilities:

• Develop and execute a comprehensive content marketing strategy that aligns with our business goals and target audience.
• Create high-quality, engaging content, including blog posts, articles, white papers, e-books, case studies, infographics, videos, and emails.
• Manage the content creation process from ideation to publication, ensuring all content is on-brand, accurate, and optimized for SEO.
• Produce long-form gated content (e.g., white papers, e-books) to drive lead generation.
• Plan, create, and manage engaging e-newsletter campaigns.
• Oversee video production, including scripting, design and editing using software tools like veed.io, Canva and the Adobe suite.
• Assist the Senior Content and PR Lead maintain and manage the content calendar, ensuring timely delivery of content across all channels for go to market strategies in multiple regions.
• Manage and publish content across the website
• Analyze content performance using relevant metrics (e.g., website traffic, engagement, lead generation) and provide regular reports.
• Stay up-to-date with the latest content marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including marketing, sales, and product, to ensure content aligns with overall business objectives.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field or other equivalent experience.
• 3-4 years of experience in content marketing, with a focus on B2B, preferably in the FinTech industry.
• Proven ability to create high-quality, engaging content across various formats, including written, visual, and video.
• Strong writing, editing, and proofreading skills.
• Experience with video editing software and video production processes.
• Experience creating long-form gated content and e-newsletters.
• Proficiency in Contentful CMS.
• Experience with Hubspot CRM, including email marketing and lead nurturing.
• Solid understanding of SEO principles and best practices.
• Excellent project management and organizational skills.
• Strong analytical skills and the ability to measure content effectiveness.
• Ability to work independently and as part of a team.
• Excellent communication and interpersonal skills.
• Creativity and a passion for storytelling.

Preferred Qualifications:

• Experience with other marketing automation and CRM systems.
• Knowledge of the FinTech industry and its trends.