Digital marketer/Growth Associate

About FestMan

FestMan Learning Hub is a leading data, analytics, and AI skills training provider in Africa. We equip students, graduates, and professionals with in-demand technical and business skills to thrive in today’s fast-changing job market. Our programs combine personalized learning, mentorship, and real-world projects to prepare learners for career success.

Role Overview

We are looking for a creative and data-driven Digital Marketer to join our team in Accra. The Digital Marketer will be responsible for driving brand awareness, generating leads, and increasing enrollments for FestMan’s training programs. This role requires strong storytelling, campaign execution, and the ability to leverage digital tools and AI for marketing innovation.

Key Responsibilities

• Develop and implement FestMan’s digital marketing strategy across social media, email, and web platforms.
• Manage social media pages (LinkedIn, Instagram, X, Facebook, TikTok) and grow engagement with creative campaigns.
• Design marketing content (graphics, short videos, infographics) using Canva and AI-powered design tools.
• Create and optimize paid ad campaigns (Google Ads, Facebook/Instagram Ads).
• Track, analyze, and report performance metrics (website traffic, conversion rates, engagement).
• Manage email marketing campaigns and newsletters (Mailchimp or similar).
• Collaborate with the Programs team to promote bootcamps, courses, and events.
• Conduct market research to understand target audiences and competitors.
• Support FestMan’s thought leadership and brand visibility through content creation.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 1–3 years of experience in digital marketing, content creation, or growth marketing.
• Proficiency with Canva, social media tools, and email marketing platforms.
• Experience with SEO, Google Ads, Meta Ads, or LinkedIn Ads.
• Familiarity with Notion, Zapier, and analytics tools (Google Analytics, Meta Business Suite, etc.).
• Excellent writing, storytelling, and communication skills.
• Strong creativity combined with data-driven decision-making.
• Experience in edtech, training, or startup environments is a plus.

What We Offer

• Hybrid work flexibility (in-office presence required in Accra).
• An innovative, mission-driven work environment.
• Competitive salary and growth opportunities.
• Direct impact on shaping the future of education and work in Africa.

Apply Now