Digital Marketer/Marketing Officer

Responsibilities:

Digital Marketing & Campaign Management:

• Plan, execute, and optimize multi-channel digital marketing campaigns (email, social media, Google Ads, SEO/SEM, etc.)
• Manage the company’s online presence across websites, social media platforms, and other digital touchpoints
• Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and CRM systems
• Develop lead-generation strategies that support sales and business development goals

Content & Branding:

• Create engaging, audience-driven content (blogs, newsletters, videos, infographics, etc.) to educate and attract users
• Maintain consistent brand voice and visual identity across all channels
• Support the development of marketing materials such as brochures, case studies, and presentations

Market Research & Strategy

• Conduct market research to identify target audiences, trends, and competitor activities
• Work with product and sales teams to align messaging and positioning with user needs
• Recommend marketing strategies based on performance data and customer insights

Event & Partnership Support

• Support planning and promotion of webinars, product launches, and healthcare events
• Assist in building and nurturing strategic partnerships with healthcare professionals and institutions

Requirements:

•   Bachelor’s degree in Marketing, Communications, Business, or a related field 
•   2+ years of marketing experience, preferably in a tech or health-related company 
•   Strong experience in digital marketing, social media management, and content creation 
•   Proficiency in tools such as Google Ads, SEO tools, Canva, Adobe Suite, and CRM systems 
•   Excellent written and verbal communication skills 
•   Knowledge of healthcare and digital health solutions is an added advantage 
•   Creative thinker with attention to detail
•   Self-driven and able to work in a fast-paced startup environment
•   Strong analytical mindset with the ability to interpret data and trends 
•   Team player with a passion for innovation and healthcare

Personal Attributes

Creative thinker with attention to detail

           Self-driven and able to work in a fast-paced startup environment

           Strong analytical mindset with the ability to interpret data and trends

           Team player with a passion for innovation and healthcare