Digital Marketer/Marketing Officer

Responsibilities

Digital Marketing & Campaign Management

• Plan, execute, and optimize multi-channel digital marketing campaigns (email, social media, Google Ads, SEO/SEM, etc.)
• Manage the company’s online presence across websites, social media platforms, and other digital touchpoints
• Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and CRM systems
• Develop lead-generation strategies that support sales and business development goals
• 
  Content & Branding
  • Create engaging, audience-driven content (blogs, newsletters, videos, infographics, etc.) to educate and attract users
  • Maintain consistent brand voice and visual identity across all channels
  • Support the development of marketing materials such as brochures, case studies, and presentations
• 
  Market Research & Strategy
  • Conduct market research to identify target audiences, trends, and competitor activities
  • Work with product and sales teams to align messaging and positioning with user needs
  • Recommend marketing strategies based on performance data and customer insights
• 
  Event & Partnership Support
  • Support planning and promotion of webinars, product launches, and healthcare events
  • Assist in building and nurturing strategic partnerships with healthcare professionals and institutions
• 
  
• Requirements
   
•  Bachelor’s degree in Marketing, Communications, Business, or a related field 
•  2+ years of marketing experience, preferably in a tech or health-related company 
•  Strong experience in digital marketing, social media management, and content creation 
•  Proficiency in tools such as Google Ads, SEO tools, Canva, Adobe Suite, and CRM systems 
•  Excellent written and verbal communication skills 
•  Knowledge of healthcare and digital health solutions is an added advantage 
    Creative thinker with attention to detail  Self-driven and able to work in a fast-paced startup environment
•   Strong analytical mindset with the ability to interpret data and trends 
•  Team player with a passion for innovation and healthcare 

Personal Attributes

Creative thinker with attention to detail

  Self-driven and able to work in a fast-paced startup environment

  Strong analytical mindset with the ability to interpret data and trends

  Team player with a passion for innovation and healthcare