Digital Marketing Manager

JOB DESCRIPTION

Responsibilities:

• Launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and other relevant digital platforms.
• Conduct ongoing A/B tests on creatives, messaging, and audience segments to uncover winning strategies and drive sales.
• Manage campaign performance using advanced attribution models; leverage data to refine strategies, measure success, and improve ROAS.
• Oversee prospecting, retargeting, and conversion campaigns; work with design teams to align ad-to-landing-page experiences.
• Take end-to-end ownership of paid media performance, focusing on key KPIs like ROAS, CPA, and conversion rate.
• Partner closely with design and content teams to develop on-brand, high-conversion creatives for multiple platforms.
• Stay informed about DTC funnel trends, platform updates, and emerging paid channels to maintain a competitive edge.

Required Skills:

• 5+ Years of Experience: At least 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels.
• Hands-on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals.
• Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimization
• Experience optimizing funnels from initial awareness through conversion, including ad-to-LP optimization.
• Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams.

Beneficial Skills:

• Mattress, furniture, or home goods sector background.
• Experience with programmatic channels, TikTok Ads.
• Familiar with automated ad creation tools and DCO.
• Experience creating and optimizing video content for social and search platforms.
• Knowledge of Meta Shopping features and other social commerce integrations.