Digital Marketing Officer

Responsibilities

1. Digital Content Creation

• Design high-quality marketing materials using tools such as Canva, Adobe Photoshop, or similar platforms.
• Manage the College’s social media accounts (e.g., Facebook, Instagram, LinkedIn) to enhance visibility and engagement.
• Maintain and regularly update the College’s website with relevant, engaging, and timely content.
• Develop multimedia content, including videos, infographics, and presentations, to support promotional campaigns.

1. Campaign Development and Management

• Plan, execute, and monitor digital marketing campaigns to promote College programs, events, and admissions.
• Use data-driven insights to refine campaign strategies and improve performance.
• Manage email marketing campaigns, ensuring effective targeting and engagement.
• Monitor advertising budgets to ensure campaigns are cost-effective and deliver optimal ROI.

1. Collaboration and Support

• Work closely with the Student Admissions and Marketing Officer to align digital marketing efforts with recruitment and admissions goals.
• Collaborate with the ICT Officer to ensure marketing tools and platforms integrate seamlessly with the College’s IT infrastructure.
• Provide backup support for the ICT Officer when required, including troubleshooting and assisting with technical tasks.

1. Analytics and Reporting

• Track and analyze the performance of digital marketing campaigns using tools like Google Analytics, Hootsuite, or similar platforms.
• Generate reports on website traffic, social media engagement, and campaign effectiveness.
• Provide actionable insights and recommendations to improve marketing outcomes.
• Submit weekly updates to the Director of Administration, detailing progress and key metrics.

1. Brand Management

• Ensure consistent application of the College’s branding guidelines across all marketing materials and platforms.
• Conduct regular audits of online content to ensure alignment with branding and messaging standards.
• Act as the custodian of the College’s online reputation by monitoring and responding to digital feedback and inquiries.

1. Event Promotion

• Develop and execute marketing plans for College events, such as open days, graduation ceremonies, and special lectures.
• Create event-specific promotional materials and coordinate digital outreach efforts.
• Provide on-site support during events, ensuring smooth implementation of AV and digital marketing tools.

1. Training and Capacity Building

• Train staff and faculty on basic digital marketing techniques and tools.
• Conduct workshops to enhance digital literacy and ensure effective utilization of marketing platforms.

1. General Administration

• Maintain a repository of marketing materials, resources, and assets for easy access and reuse.
• Document processes and maintain updated guidelines for digital marketing activities.
• Provide regular reports on marketing activities and key performance indicators (KPIs) to the Director of Administration.

Requirements

• A bachelor’s degree in Marketing, Communications, or a related field.
• Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, Adobe Illustrator).
• Experience managing social media platforms and executing digital marketing campaigns.
• Familiarity with website content management systems (CMS) and basic IT troubleshooting.
• Ability to support ICT-related tasks when required.
• Strong analytical skills and the ability to interpret campaign performance data.
• Excellent verbal and written communication skills.
• Strong organizational skills with the ability to prioritize multiple projects and meet deadlines.

Mode of Application

Interested applicants should fill out the Application Form and attach copies of all documents (application letter, curriculum vitae (CV), copies of certificates and a supporting statement and three references (two of which should be work-related, one being an immediate supervisor).

The supporting statement must explain how you meet each of the selection criteria for the post using examples of your skills and experience. This may include experience gained in employment, education, or during career breaks (such as time out to care for dependants). Your application will be judged solely on the basis of how you demonstrate that you meet the selection criteria stated in the job description. Please upload all documents as PDF files with your name and the document type in the filename.