ASSISTANT SALES AND MARKETING MANAGER

 Role Purpose 

 Responsible for driving revenue growth in the heavy-duty equipment and truck rental business by researching markets, identifying opportunities, and developing strategic initiatives and partnerships. Leads the conceptualization and rollout of rental solutions and value-added services aligned with the company’s long-term growth objectives, with a focus on meeting evolving customer needs, maximizing asset utilization, and improving profitability.

KEY RESPONSIBILITIES:

Sales and Marketing Strategy & Policy 

• Participate in the development of strategy/business plan for the Sales and Marketing Department and monitor its implementation. 
• Develop for review and approval policies, standard operating procedures (SOPs), work plan and other support systems including monitoring mechanisms in managing the Sales and Marketing Department to achieve targeted objectives. 
• Monitor the implementation of comprehensive strategy and tactical plan for business development, income generation and awareness-creation for the company 

Market & Business Analysis 

• Coordinate and monitor the implementation of approved marketing plans to maintain and increase existing business and capture new markets/opportunities. 
• Participate in the development of comprehensive sales and marketing strategies, including pricing models to meet THE COMPANY’s targeted objective and business plan. 
• Research on existing markets and competitors to identify strengths, weaknesses, opportunities and threats for THE COMPANY and recommend for approval measures to minimize the impact of threats and to take advantage of identified opportunities. 
• Review internal and external data to understand trends and discover opportunities for cost savings and income generation for THE COMPANY’s business. 
• Lead research/studies and formulate market/business analysis for each identified business model and opportunity for THE COMPANY. 
• Research and analyze key business drivers, market changes/influences, customer behavior, opportunities and competitor activities and come up with new products and services for approval and implementation. 
• Direct sales forecasting activities and sets performance goals accordingly for Managing Director’s approval. 

Financial Management 

• Participate in the preparation of the annual budget for the Sales and Marketing Department and implement same. 
• Analyze Sales performance reports against budgets, targets/standards and propose new business initiatives/directions for exploitation. 
• Certify and recommend for payment invoices, claims, receipts etc. 

Information & Reporting 

• Stay abreast with business-related legislations, rules and regulations in Ghana and countries of potential/current business partners and advise Managing Director as appropriate. 
• Responsible for the maintenance and update of comprehensive data on potential, new and existing business development initiatives for easy retrieval and accessibility of information. 
• Develop proposals, presentations and reports as required by the Managing Director /or Management. 
• Review and analyze internal and external data to understand trends and discover opportunities for cost savings and income generation for THE COMPANY Ltd’s business. 
• Keep Managing Director informed of potential business initiatives/emerging trends and best practices in project financing and management. 
• Prepare monthly/quarterly and periodic business development report(s) for Management’s decision making. 

Employee Performance & Development 

• Hold direct reports accountable for managing their assignments to ensure the Department’s goals are achieved. 
• Conduct performance appraisal, provide input for career development and recommend performance incentives for subordinate staff. 
• Identify training needs and facilitate training for subordinate staff. 

QUALIFICATION AND EXPERIENCE

Education

• Master’s Degree or professional qualification in Marketing, Entrepreneurship, Commerce, Economics or related field. 
• At least 5 years working experience, Two (2) of which should have been at the managerial level. 
• Membership of a recognized professional body. 

Knowledge, skills and abilities

• Proven knowledge and ability to think strategically and thorough understanding of
• business strategic development. 
• Ability to articulate, package, sell project/business initiatives, and clinch deals. 
• Considerable knowledge/understanding of the business environment of Ghana and other foreign countries of importance to the company. 
• Entrepreneurial drive, passion and ability to help shape the organization is marketing and communication strategy. 
• Considerable knowledge/understanding of market segmentation value propositions and customer profiles. 
• Good knowledge of Ghana’s Trade Policy, GIPC regulations and other regulatory bodies/agencies with regard to business operations and/or relations with foreign content. 
• Ability to develop fresh approaches and innovations as appropriate. 
• Good knowledge and understanding of project management and administration. 
• Excellent knowledge in marketing and branding activities. 
• Ability to work under pressure in a target driven environment. 
• Ability to build professional relationships relevant to the development of business potential /partnerships. 
• Excellent communication and presentation skills. 
• Good negotiation and conflict management skills. 
• Consultative approach and ability to influence others to support business objectives. 
• Good knowledge in the use of Microsoft Word, PowerPoint, Excel and Business Development software/tools. 
• Good sound decision making based on thorough analyses. 
• Good managerial, coaching and interpersonal skills in a "team" setting.