Drive the design and management of digital client journey from awareness, engagement, consideration to conversion, connecting our owned digital platforms with external channels and capitalizing on marketing technology to uplift engagement capabilities
Engage customers and prospects in a manner that informs them and builds affinity with the Ecobank brand and our product offering
Drive conversations with prospective customers and move them along the sales funnel
Prepare and run virtual events where customers may engage with product managers about Ecobank services
Work collaboratively with various internal stakeholders
Customer Excellence
Ensure excellent communication with external and internal stakeholders to ensure high levels of engagement and conversion of prospects into customers
Build a strong network to gain access to necessary data, resources, and information to achieve the goals of driving engagement of prospects along the sales funnel and beyond
Deep understanding of our target customers and how to engage them
Leadership and people management
Lead a team of digital sales agents who engage prospects and customers via digital communications channels
Work with internal and external stakeholders to ensure quality of communication between Ecobank representatives and customers or prospects
Embody a culture of effective storytelling in selling Consumer Bank products
Process controls and operational excellence
Liaise with Product managers to monitor effectiveness of engagement activities in driving business, making adjustments where necessary
Comply with all Consumer Bank’s policies and procedures.