Junior Digital Marketing Specialist

Key Responsibilities

• Content Creation & Social Media Management:
  • Create and manage engaging content for social media platforms (Instagram, Facebook, LinkedIn, etc.).
  • Assist in building and scheduling content calendars.
• Digital Marketing Campaigns:
  • Execute and manage digital marketing campaigns, with a focus on both organic and paid media.
  • Manage and optimize paid ads (Google Ads, Facebook Ads, etc.).
  • Collaborate with the team to optimize campaign performance.
• Search Engine Optimization (SEO):
  • Implement SEO strategies including keyword research, on-page optimization, and content audits using tools like Search Atlas's OTTO.
  • Monitor website performance and support ongoing SEO efforts.
• PPC & Paid Media:
  • Manage Google PPC campaigns and collaborate on optimizations to improve campaign performance.
  • Use Google Ads and related tools to drive paid media efforts and ensure the campaigns align with business objectives.
• Graphic Design & Visual Content (Plus):
  • Create basic graphics for marketing materials (social posts, blogs, etc.).
  • Basic knowledge of design tools like Canva, Adobe Photoshop, or similar.
• Reporting & Analysis:
  • Track and report on key performance metrics for digital marketing campaigns.
  • Analyze data to measure campaign success and suggest actionable improvements.
• Collaboration & Client Support:
  • Assist the team with day-to-day tasks and collaborate on projects.
  • Maintain strong communication with U.S.-based clients, ensuring regular updates on project progress.

Qualifications

• Experience & Skills:
  • 1-2 years of experience in digital marketing, content creation, or a related field (internships and entry-level roles are welcome).
  • Solid understanding of SEO and digital advertising (Google Ads, Facebook Ads, etc.) with hands-on experience in PPC campaigns.
  • Strong communication skills (both written and verbal) and the ability to work well in a remote team.
  • Basic graphic design skills (Canva, Photoshop, etc.) are a plus.
  • Experience working with U.S.-based clients is a plus but not required.

Who You Are:

• Versatile & Willing to Learn: You have a strong foundation in digital marketing and are eager to expand your expertise across multiple areas.
• Creative Thinker: You’re always brainstorming fresh ideas for content, campaigns, and marketing initiatives.
• Detail-Oriented: You can stay organized and deliver tasks on time while ensuring quality.
• Collaborative Team Player: You thrive in a remote team setting, always ready to jump in and support wherever needed.

Bonus:

• Familiarity with tools like Canva, Adobe Suite, Google Ads, or other SEO platforms is a plus.

What Success Looks Like:

• Successfully executing digital marketing campaigns across platforms.
• Achieving measurable improvements in client engagement and sales.
• Maintaining an organized and well-structured content calendar and reporting system.
• Receiving positive feedback from clients regarding the quality and timeliness of work.