Marketing Growth Hacker

Key Responsibilities:

• Experimentation and Optimization: Lead rapid testing cycles to determine the most effective growth tactics, focusing on increasing TOFU conversion and converting visitors to paid customers.
• User Acquisition and Retention: Develop and execute comprehensive strategies to dramatically grow and retain users by leveraging a mix of emerging marketing methods, scaled digital marketing techniques, integrations, partnerships, and network effects..
• Market Research and Consumer Insights: Understanding market trends, customer needs, and competitor strategies. Leverage surveys, user interviews, and competitive analysis to inform campaign and growth strategies.
• Cross-functional Collaboration: Collaborate with marketing, product, and sales teams to align and execute growth initiatives that enhance the PLG customer journey.
• Analytics and Data: Utilize analytics tools to monitor, analyze, and leverage data to quickly make informed decisions that propel user and revenue growth.

What You’ll Bring:

1. Proven Track Record of Scalable Growth Achievements: A portfolio of successful growth initiatives that have impacted user acquisition, retention, and revenue.
2. Deep Understanding of PLG Metrics and Analytics: Expertise in analyzing key PLG metrics using tools like Amplitude and Google Analytics.
3. Experience with Growth Tools and Technologies: Proficient in utilizing a blend of traditional marketing automation platforms such as HubSpot, alongside innovative tools like Clay for automating workflows and n8n for creating custom automation workflows across various apps.
4. Technical Proficiency: Ability to work closely with engineering teams, understanding APIs, basic coding, and managing data queries and automation tools.
5. Creative Problem Solving and Experimentation: Demonstrated creativity in developing new strategies for growth and comfort with rapid experimentation cycles.
6. Strong Communication and Collaboration Skills: Excellent ability to communicate ideas and collaborate effectively across all organizational levels.
7. Adaptability and Resilience: Capability to handle rapid changes in a startup environment with a proactive and positive approach.
8. Leadership and Ownership: Ready to take charge of growth projects from start to finish, inspiring teams and driving initiatives without direct authority.

Why You’ll Love Working Here:

• Remote Flexibility: Work from anywhere, focusing solely on impactful outcomes.
• Dynamic Growth Opportunities: Rapid career progression in a thriving startup environment.
• Impactful Work: Make a significant impact on our company’s growth and user experience.
• Supportive Environment: Join a team that values innovation, personal growth, and collaborative success.