Paid Media & Email Marketing Specialist-$25.00 - $30.00

What You'll Be Doing

Ad Strategy & Campaign Execution

• Fully manage up to 7 direct ad accounts (Meta, Google, TikTok, etc.) across HighKey and client accounts.
• Develop, execute, and optimize ad campaigns focused on lead generation for aesthetic clinics.
• Collaborate with the creative team on ad content, scripting, and video production aligned with aesthetic trends and target demographics.
• Monitor daily ad spend, audience performance, and A/B testing across campaigns.
• Analyze lead gen data and ad dashboard insights to improve results week-over-week.

Email Marketing & Lead Nurturing

• Strategize and write segmented email campaigns for both clients and HighKey’s internal marketing.
• Build automated workflows, drip campaigns, and nurture sequences to drive consultations and improve conversion rates.
• Continuously optimize open rates, CTRs, and conversions with data-backed recommendations.
• Ensure all messaging aligns with brand voice, funnel strategy, and patient psychology within the aesthetics space.
• Collaborate with internal teams to align email content with social media, advertising, and PR efforts.

Full-Funnel Optimization

• Support marketing funnel buildouts and CRM improvements to ensure leads are properly tracked and nurtured.
• Align ad and email messaging with campaign goals and sales handoff processes.
• Participate in strategy and analytics meetings to identify opportunities, track KPIs, and proactively improve client results.

*MUST HAVE* Experience in MedSpa and/or Medical Clinic businesses

What We’re Looking For

• Proven experience managing paid ad accounts (Meta, Google, TikTok, etc.)
• Strong track record in email marketing (Klaviyo, Mailchimp, or similar tools)
• Experience in high-ticket local and national service-based businesses (preferably medical aesthetics)
• Strong copywriting and storytelling ability with a conversion mindset
• Excellent collaboration and communication skills across creative and tech teams
• Analytical thinker with experience interpreting data and making informed decisions
• Bonus: Experience in CRM systems and marketing automation (e.g., GoHighLevel, HubSpot)

What You'll Get

• Competitive pay + bonuses based on campaign performance
• Remote work flexibility
• Commission structure on active clients you help scale
• Access to HighKey Skool for ongoing professional growth
• The opportunity to work in a fast-growing, innovative agency serving elite clients
• A collaborative, forward-thinking team that values speed, excellence, and impact