Overview:
The Business Development Executive is responsible for identifying, developing, and closing new business opportunities to drive company growth and expand market presence. This role focuses on lead generation, client acquisition, partnership development, and revenue growth while building strong relationships with prospective clients. The executive works closely with sales, marketing, and operations teams to align business development strategies with organisational objectives. Strong communication, negotiation, and strategic thinking skills are essential to succeed in this results-driven role.
Key Duties & Responsibilities:
- Identify and generate new business opportunities: Research target markets, identify potential clients, and develop prospecting strategies to build a strong sales pipeline.
- Engage and qualify prospects: Conduct outreach through calls, emails, and networking to understand client needs, assess fit, and progress qualified leads through the sales funnel.
- Develop and present proposals: Prepare tailored proposals, presentations, and pitches that clearly communicate value propositions and address client requirements.
- Negotiate and close deals: Lead contract discussions, pricing negotiations, and closing activities to secure new business and meet revenue targets.
- Build and maintain client relationships: Establish strong, long-term relationships with prospects and clients to support repeat business and referrals.
- Collaborate with internal teams: Work closely with marketing, sales, and operations teams to ensure smooth handover of new clients and alignment on service delivery.
- Track performance and pipeline metrics: Maintain accurate records in CRM systems, monitor pipeline health, and prepare reports on business development performance.
- Monitor market trends and competitors: Analyse industry trends, competitor activity, and customer needs to identify new growth opportunities and refine strategies.
Required Skills & Competencies:
- Strong communication, presentation, and negotiation skills.
- Proven ability to generate leads and close new business opportunities.
- Analytical mindset to evaluate market data and sales performance.
- Proficiency in CRM systems and sales tools (e.g. Salesforce, HubSpot).
- Excellent organisational and time-management skills.
- Ability to work independently and collaboratively in a target-driven environment.
- Resilience, adaptability, and a proactive, results-oriented mindset.
Preferred Qualifications & Experience:
- Degree or certification in Business, Sales, Marketing, or a related field.
- Previous experience in business development, sales, or account management roles.
- Experience working in B2B, SaaS, or service-based environments.
- Proven track record of meeting or exceeding revenue targets.
- Strong relationship-building skills with a consultative sales approach.
- High level of professionalism, integrity, and commitment to business growth.
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Accra, Greater Accra Region, Ghana
