Key Responsibilities
Develop and execute comprehensive brand strategies aligned with organization's vision and business goals
Manage and maintain brand consistency across all communication channels, packaging, and customer touchpoints
Conduct market research and competitor analysis to identify opportunities and trends in the premium cake/food market
Plan and oversee marketing campaigns including digital, social media, events, and ATL/BTL activations
Collaborate with the production and product development teams to launch new products effectively
Manage the marketing budget and track ROI on all campaigns
Build and maintain relationships with media, influencers, and brand ambassadors
Monitor brand performance using relevant KPIs and prepare reports for management
Lead and mentor the marketing team to achieve brand objectives
Requirements & Qualifications
Bachelor's degree in Marketing, Business Administration, or related field
Minimum of 5 years experience in brand management, preferably in FMCG or food/hospitality industry
Strong understanding of digital marketing, social media strategy, and content creation
Proven track record of developing successful brand campaigns
Excellent communication, presentation, and interpersonal skills
Creative thinking with strong analytical and project management skills
Proficiency in marketing tools and analytics platforms
Experience working with or within a Nigerian consumer brand is an advantage.
Salary
Competitive
Monthly based
Location
Lagos, Lagos State, Nigeria
Lagos, Lagos State, Nigeria