Business Development Manager

What You'll Be Doing

• North American Market Partnership Development: Identify, establish, and cultivate relationships with high-value U.S.-based affiliate business partners—with specific focus on organic publishers, content creators, and industry influencers—overseeing negotiations, conflict resolution, and performance strategies.
• Organic Publisher Acquisition: Strategically onboard high-quality organic publishers in the U.S. market, including review sites, sleep blogs, lifestyle publications, and content platforms to expand Puffy's digital footprint.
• Affiliate Program Management: Lead our U.S. affiliate marketing program, optimizing existing partnerships while continuously recruiting new affiliates to maximize program performance and ROI.
• Performance Optimization: Analyze business development initiatives through data-driven approaches; track KPIs and provide actionable insights for immediate and long-term improvements across all U.S. partnership channels.
• Budget & Forecasting: Manage U.S. campaign and partnership budgets, forecast results, and allocate resources to maximize profitability and meet defined targets.
• Cross-Functional Collaboration: Work with marketing, product, and sales teams to develop, test, and implement strategic initiatives tailored to the U.S. consumer market—ensuring brand consistency and operational alignment across all business development channels.
• Publisher Relationship Management: Build and maintain strong relationships with key U.S. publishers and content partners, developing mutually beneficial programs that drive consistent revenue growth.
• Market Intelligence, Reporting & Analysis: Research competitive landscape, identify emerging trends in the U.S. sleep and home goods industry, and generate insights that inform strategic business decisions and drive innovation.

Required Qualifications

• 5+ years of proven experience developing business partnerships specifically within the USA & Canada market, with deep understanding of the North American consumer behavior, e-commerce and D2C landscape.
• Demonstrated success in identifying, recruiting, and managing relationships with organic publishers, review sites, and content creators in North America.
• Strong background in affiliate program management with proven ability to optimize partnership performance metrics (EPC, ROAS) for USA & Canada-focused campaigns.
• Proven ability to identify market opportunities, develop entry strategies, and execute growth initiatives that deliver measurable business results in the USA & Canada market.
• Strong data analysis skills with experience using business intelligence tools, affiliate tracking platforms (e.g., Impact or Partnerize).
• Exceptional negotiation skills with a track record of securing favorable partnership terms with North American publishers and business partners.
• Superior interpersonal and negotiation skills with the ability to build and maintain relationships with diverse stakeholders across the North American business landscape.
• Excellent verbal and written communication abilities, with experience presenting complex information to senior leadership. Demonstrated ability to thrive in fast-paced environments, manage multiple priorities, and pivot strategies based on performance data and market conditions.

Good-to-Have Qualifications

• D2C / Sleep Industry Experience: Direct experience with sleep products, home goods, or wellness industry business development in the U.S. market.
• Content Strategy Understanding: Knowledge of content marketing principles and SEO best practices as they relate to publisher partnerships.
• Media Buying Background: Familiarity with digital advertising and media buying strategies that complement organic publisher relationships.
• Startup/Scale-Up Exposure: Past work in a rapidly scaling company, comfortable navigating limited resources and swift pivots.
• Remote Team Management: Experience coordinating with U.S.-based stakeholders while working from an international location.