Digital Fundraising Specialist

JOB DESCRIPTION

Accountabilities:

Strategy, Planning and Organising;

• Develop, plan and implement annual digital engagement and marketing strategies, and evaluate set goals to support MSF awareness raising and donor acquisition.
• Manage various digital engagement campaigns to ensure sustainability and optimal return on investment, with strong collaboration with digital communication and fundraising teams.
• Promote and track the number of unique visitors to the MSF Fundraising landing pages in collaboration with the Digital Specialist.
• Develop the annual digital engagement plan and budget for approval in conjunction with broader fundraising acquisition and communication plans.
• Set key performance indicators based on digital donation targets, with support from the Donor Acquisition & Marketing Manager and Business Intelligence Specialist.
• Design and implement strategies that ensure digital engagement programs are aligned with broader fundraising campaigns and communication objectives [strategic planning, set clear objectives, develop integrated campaigns, data analytics, content strategy, donor segmentation, regular review and adaptation, collaboration with digital fundraising and communication teams].
• Using digital channels, promote regular giving to MSF SA’s non-financial supporters.

Digital marketing;

• Develop, plan, implement, and report on digital advertising activities and fundraising campaigns across various digital channels, ensuring close collaboration with both the fundraising and communications teams.
• Develop and manage digital marketing activities to acquire new donors, including email marketing, digital campaigns, SEO/SEM, and content marketing.
• Coordinate digital marketing efforts in response to emergency campaigns in collaboration with the Communications Department to drive donations.
• Implement and manage coherent donor or marketing communications across digital channels, including planning, material development, and coordination with creative agencies in collaboration with Input team.
• Ensure all digital campaign materials are of high quality, relevant, timely, and consistent with MSF SA branding and positioning.
• Find and evaluate new digital fundraising opportunities through testing new ideas, creative thinking, and staying informed about new developments in digital marketing.

Budget Planning, Monitoring, and Reporting on Digital Fundraising Activities;

• Support budget planning, monitoring and reporting on digital fundraising activities to achieve sustainable return on investment.
• Evaluate program effectiveness through income modelling and thorough testing, in collaboration with the Business Intelligence Analyst and the Donor Acquisitions & Marketing Manager.
• Conduct regular analysis and generate reports on digital engagement metrics, ensuring that all activities and campaigns align with and achieve established targets.
• Perform monthly and quarterly reforecasts, updating reforecasting and budget models as necessary.
• Monitor performance of digital agencies and service providers, taking corrective action if required.
• Conduct regular privacy and security reviews within digital engagement and marketing activities to ensure compliance with MSF's privacy and data retention protocols and policies.
• With support from the communications manager (positioning and positioning), regularly review all digital fundraising marketing assets for brand and positioning consistency.
• To facilitate effective collaboration with other teams, use common organisational project management and tracking systems to ensure overall project or task management, transparency, and efficiency.

Teamwork and Cooperation;

• Collaborate closely with the communications and fundraising teams, including the Head of Digital & Media Relations and the Donor Acquisition & Marketing Manager, to support a unified approach to fundraising and communication initiatives, maximizing overall impact within the target audience.
• Support other departments with digital activities as and when required, approved by the Donor Acquisition & Marketing Manager.

Organisation and Compliance;

• Ensure good governance of MSF SA digital engagement programs through compliance with MSF policies, and contractual obligations.
• Comply with procurement policy/ guidelines and procedures as required.
• Adhere to GDPR and PoPIA requirements for digital engagement and marketing strategies and operations.

Networking and Relationship Building;

• Network and build relationships with the digital teams in MSF southern Africa, other MSF offices, and industry professionals, to enhance digital engagement and marketing efforts.
• Foster strong relationships with relevant digital agencies to ensure successful collaboration and campaign execution.
• Engage with online communities and influencers to amplify MSF SA’s digital presence and reach new audiences working in close collaboration with the comms digital team.

Knowledge, Skills and Experience:

Essential;

• Graduate degree in Communications, Marketing, Public Relations or related field.
• 3-5 years of professional experience in digital media communications (both at a strategic and practical implementation levels), and digital marketing.
  • Google Analytics (Intermediate to Expert).
  • Google Ads (Intermediate to Expert).
  • Meta Business Suite (Intermediate to Expert).
  • Emplifi (Intermediate to Expert).
  • Salesforce Marketing Cloud (Intermediate to Expert).
  • LinkedIn Campaign Manager (Intermediate to Expert).
  • Tik Tok (Intermediate to Expert).
• At least 3 years’ experience in developing, driving and evaluating customer/leads acquisition investment strategies that utilise a range of marketing channels to maximise ROI and encourage program diversity.
• Demonstrated marketing skills, creativity, analysis and the ability to identify opportunities and implement innovative solutions.
• Sound knowledge of Drupal website content management tools and other content management systems.
• Demonstrated organisational skills, attention to detail and ability to maintain high level of supporter care standards.
• Excellent interpersonal and negotiation skills.
• High level oral and written communication and story-telling skills including the ability to communicate with diverse groups on complex issues and campaigns.
• Passion for Humanitarian causes.
• Strong work ethic: energy, initiative, vision, commitment, and high emotional intelligence.

Desirable;

• Experience in production, editing and coordination of web-based content.
• Substantial experience in managing digital channels.
• Experience in digital Fundraising.
• Demonstrate ability to work under pressure, managing multiple projects within tight deadlines.
• Creativity, curiosity, demonstrable initiative.
• Cross-cultural awareness and sensitivity.
• Analytical thinking.
• Service orientation.
• Adhere and Commitment to the MSF principles and to our managerial values: Respect, Transparency, Integrity, Accountability, Trust, and Empowerment.
•  Adhere to the MSF Behavioural Commitments.

Competencies;

• Commitment to MSF principles (L2 initially).
• Initiative and Innovation (L3).
• Result and Quality Orientation (L3).
• Planning and Organising (L3).
• Networking and Building Relationships (L3).
• Teamwork and Cooperation (L3).