DIGITAL MARKETING AND GROWTH LEAD

Role Summary:
The Digital Marketing & Growth Lead will drive the Bank’s digital marketing and communication strategy. The role oversees planning, execution, and optimization of all digital campaigns and promotional activities, ensuring a consistent, impactful, and data-driven brand presence across digital platforms.

Requirements:

• Minimum 7 years’ experience in marketing, communications, or advertising.
• Proven leadership in managing cross-functional teams.
• Strong skills in content creation, copywriting, campaign management, and digital marketing.
• Experience with social media and content management.
• Proficiency in reporting, research, and analytics.
  
  

Key Responsibilities:

• Develop and execute the Bank’s digital marketing strategy.
• Plan, manage, and optimize digital advertising campaigns across all platforms.
• Oversee content creation, copywriting, and social media management.
• Analyze campaign performance using data and analytics to guide strategy.
• Lead cross-functional teams to ensure alignment of marketing initiatives.
• Conduct market research and competitor analysis to inform digital growth.
• Report on key KPIs, campaign results, and insights to senior management.