NATIONAL SERVICE- MARKETING AND BRAND COMMUNICATION

Job Summary

SHAQ EXPRESS is seeking creative, innovative, and motivated National Service Personnel to join the Marketing Department. The successful candidate will support the planning and execution of marketing campaigns, content creation, digital communications, brand promotion, and community engagement. This role offers practical experience in strategic marketing, digital communications, public relations, and brand management within a fast-growing logistics company.

Key Responsibilities

* Support the development of marketing campaigns and content plans aligned with business, service, and branch objectives.
* Conduct research on target audiences, customer behavior, industry trends, competitors, and content opportunities.
* Write, edit, and adapt engaging content for social media, websites, email campaigns, public relations, and internal communications.
* Design or coordinate creative assets including graphics, photography, videos, and promotional materials for approved marketing channels.
* Schedule, publish, and monitor social media content while responding to community engagement and escalating customer service issues where necessary.
* Assist with digital marketing campaigns, website updates, email marketing, events, branch activations, and promotional activities.
* Prepare press releases, internal communications, and other marketing materials using approved messaging and verified information.
* Maintain organized content libraries, brand assets, templates, consent records, and ensure compliance with brand guidelines.
* Monitor campaign performance, analyze marketing metrics, prepare performance reports, and recommend improvements.
* Manage assigned projects within deadlines while following approval workflows and maintaining quality standards.

Requirements

* Eligible to undertake National Service in the 2026/2027 service year.
* Bachelor’s degree or HND in Marketing, Strategic Communication, Public Relations, Digital Marketing, Journalism, Communications, Business Administration, or a related field.
* Demonstrated ability in at least one area of marketing or communications through a portfolio, academic project, internship, or practical work.
* Excellent written and verbal communication skills in English.
* Proficiency in relevant creative and productivity tools for content creation, publishing, research, or analytics.
* Strong organizational skills with the ability to manage multiple tasks and meet deadlines.
* Ability to receive feedback positively and follow established brand guidelines and approval processes.
* Willingness to work on-site and participate in branch visits, content creation, field activations, and events when required.
* Ability to verify information before publishing or reporting.

Preferred Qualifications

* Experience using Canva, Adobe Creative Cloud, CapCut, or similar creative software.
* Familiarity with Meta Business Suite, content management systems (CMS), email marketing platforms, and digital analytics tools.
* Exposure to public relations, internal communications, event coordination, community management, or brand activation.
* Ability to create content across multiple formats, including graphics, video, photography, and written communications.
* Understanding of logistics, e-commerce, or service industry marketing.

Skills & Competencies

* Content creation and copywriting
* Digital marketing and social media management
* Graphic design and multimedia content
* Brand communication
* Public relations
* Research and market analysis
* Campaign planning and execution
* Creativity and innovation
* Time management and organization
* Teamwork and communication

Working Conditions

* On-site role based on branch operating schedules.
* May involve travel to branch locations, events, marketing activations, and content production sites.
* Fast-paced and collaborative work environment with opportunities to work across multiple marketing projects.

What We Offer

* Practical National Service experience in marketing and brand communications.
* Hands-on exposure to digital marketing, content creation, campaign management, and public relations.
* Mentorship from experienced marketing and communications professionals.
* Opportunity to build a professional portfolio while contributing to a growing logistics brand.
* Collaborative, creative, and supportive work environment.