Senior Marketing Manager, Lifecycle Marketing

What you bring

• Several years of experience in marketing operations, automation, or demand generation.
• Deep understanding of marketing tech stacks and a passion for building scalable, intelligent systems.
• Fluency with Salesforce, HubSpot, Outreach, Openprise, and enrichment platforms like ZoomInfo, Clearbit, Clay, etc.
• Solid knowledge of API integrations, data flow architecture, and anti-spam best practices.
• Strong background in lead routing, deliverability, and multi-inbox infrastructure.
• A highly autonomous mindset, with a bias for action and optimization.
• Collaborative nature and experience partnering with campaign and regional teams to drive impact.
• Writes and speaks fluent English. Other languages are a plus.
• Experience working remotely is not required but is considered a plus.

Key Responsibilities

Mechanized Outreach & Data Orchestration

• Design and operate scalable, automated outreach systems using tools like Clay, internal data sources, and APIs.
• Integrate data from platforms like LinkedIn Insights, Yelp API, and ZoomInfo to create enriched lead personas.

 Intelligent Personalization & Campaign Support

• Enable upstream personalization using custom objects in Salesforce and Clay workflows.
• Build personalized lead flows and assets that power regional and lifecycle campaigns.

Lead Distribution & Deliverability

• Build multi-inbox routing workflows to ensure optimal deliverability.
• Implement automated systems for lead validation, fallback generation, and equitable distribution (e.g., round-robin).

Cross-Functional Collaboration

• Collaborate closely with regional marketing teams to support inbound and outbound campaign plays, ABM, and event follow-ups.
• Sync campaign performance, enriched data, and workflows across CRM and sales enablement tools (e.g., Salesforce, Outreach).

Recommendation Engine & Smart Alerts

• Develop a real-time intent framework using tools like 6sense to notify sales teams of high-potential leads.
• Create CRM or Slack-based smart alerts and scoring logic to surface next-best-action insights.

Practicals

• You'll report to: Manager, CRM & Lifecycle Marketing
• Team: Marketing – CRM & Lifecycle team
• Team size: This is an individual contributor role
• Location: North America or EMEA
• Start date: As soon as possible