Job Summary
We are seeking a results-driven, commercially focused Area Sales Manager to lead sales operations in the region. The role is responsible for driving market share growth, expanding distribution coverage, managing distributor relationships, and developing a high-performing sales team.
Key Responsibilities
- Deliver monthly, quarterly, and annual sales targets, driving both primary and secondary sales performance.
- Lead and develop Territory Sales Executives (TSEs) and Sales Representatives (SRs) to achieve high performance.
- Build and manage strong distributor partnerships, ensuring operational efficiency and financial health.
- Drive market coverage, distribution growth, and execution of key sales drivers across all territories.
- Ensure compliance with sales systems (SFA, DMS) and leverage data for performance improvement.
- Execute trade marketing activities effectively while monitoring ROI and market competitiveness.
- Track performance, identify gaps, and implement corrective actions to achieve business objectives.
Requirements
- Bachelor’s degree in any discipline; MBA or relevant postgraduate qualification is an added advantage.
- Minimum of 3–5 years’ FMCG sales experience, with prior experience as a Territory Sales Manager or similar role.
- Proven ability to manage distributors, sales teams, and multiple channels effectively.
- Strong understanding of traditional trade, including wholesalers, open markets, and retail outlets.
- Experience operating within complex distribution networks and executing trade promotions/activations.
- Proficiency in Sales Force Automation (SFA), business intelligence tools, and data analysis.
- Strong leadership, communication, and problem-solving skills with the ability to manage and develop teams
Salary
Competitive
Monthly based
Location
Akure, Ondo State, Nigeria
Job Overview
Location
Akure, Ondo State, Nigeria