KEY RESPONSIBILITIES
A. Group Brand Strategy & Governance
- Develop and lead the Group’s overarching brand strategy and positioning framework.
- Define and manage brand architecture across subsidiaries and service lines.
- Establish and enforce Group-wide brand governance policies and standards.
- Lead periodic brand audits across business units to ensure compliance and alignment.
- Oversee brand risk management and reputation safeguards.
B. Integrated Marketing Leadership
- Lead enterprise-wide integrated marketing campaigns aligned to strategic priorities.
- Coordinate cross-business marketing initiatives to ensure synergy and cost efficiency.
- Approve major brand campaigns, messaging, and communication outputs.
- Ensure consistent brand representation across ATL, BTL, digital, experiential, and corporate channels.
C. Corporate Reputation & Thought Leadership
- Lead corporate storytelling and executive brand positioning.
- Strengthen the Group’s public profile, credibility, and stakeholder engagement.
- Partner with Corporate Affairs to manage brand perception and crisis communication.
- Develop executive visibility strategies for senior leadership.
D. Commercial & Revenue Enablement
- Translate Group strategy into strong, differentiated brand propositions.
- Partner with Commercial and Business Development teams to strengthen bid positioning, pricing perception, and value articulation.
- Support go-to-market strategies for new ventures, subsidiaries, and innovations.
- Drive demand generation initiatives across acquisition, retention, and expansion journeys.
- Track and optimize ROI on brand investments and sponsorship portfolios.
E. Digital & Innovation Leadership
- Champion digital-first brand transformation across the Group.
- Oversee digital brand presence, content ecosystems, and online reputation.
- Integrate data analytics into brand decision-making.
- Lead innovation in brand experiences, partnerships, and customer engagement models.
F. Market Insights & Performance Intelligence
- Establish Group-level brand performance dashboards.
- Track awareness, sentiment, consideration, preference, and trust metrics.
- Conduct enterprise-wide market, competitor, and customer insight studies.
- Use insights to refine positioning and competitive strategy.
G. ESG & Purpose-Led Branding
- Align brand strategy with sustainability and ESG priorities.
- Embed responsible branding principles across the Group.
- Position the organisation as a socially responsible and impact-driven brand.
Education & Experience
- Master’s degree (MBA, Marketing, Strategy, Brand Management, Communications) or CIM certification is an advantage.
- 10+ years progressive experience in brand marketing, with at least 3 years in a leadership or multi-entity environment.
- Proven track record managing enterprise-level brand strategy and integrated campaigns.
- Experience operating within complex, multi-business or group structures.
- Strong exposure to commercial strategy and revenue-linked marketing initiatives.
Core Technical Competencies
- Enterprise Brand Architecture & Governance
- Strategic Marketing & Integrated Communications
- Corporate Reputation Management
- Commercial & Revenue-Linked Marketing
- Digital Brand Strategy & Analytics
- Market Intelligence & Competitive Positioning
- ESG & Purpose-Driven Branding
Leadership & Behavioural Competencies
- Strategic thinking and enterprise-wide perspective
- Executive presence and stakeholder influence
- Strong commercial acumen
- High-level decision-making and judgment
- Ability to align multiple business units under one brand direction
- Data-driven mindset with innovation orientation
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Job Overview
Location
Accra, Greater Accra Region, Ghana