Growth Marketing Specialist

Key Responsibilities

• Lead List Management: Download, enrich, and upload lead lists into the CRM, ensuring the sales team has high-quality prospects for outreach. Collaborate with the sales team to prioritize and refine targeting strategies using CRM data analysis. Use data-driven insights to optimize lead segmentation and targeting to enhance campaign effectiveness.
• Outreach Optimization: Analyze and optimize cold email and calling outreach strategies to maximize response rates and lead qualification. Work closely with cold calling teams to troubleshoot issues and improve effectiveness. Track and optimize the sales funnel, identifying stages where deals are often lost and recommending strategies to improve conversion rates.
• CRM & Data Management: Own and manage the CRM (HubSpot), ensuring accurate maintenance of leads, deals, and workflows. Build and automate CRM workflows to enhance team efficiency and ensure a seamless lead-handling process. Address complex data issues in the CRM proactively to avoid business disruptions. Create and maintain dashboards for data visualization and decision-making.
• Campaign Strategy & Reporting: Develop and execute growth campaigns using cold calls, emails, CRM automation, and LinkedIn outreach. Conduct regular performance analysis and make data-driven decisions on resource allocation and campaign adjustments. Report on key metrics such as pipeline velocity, lead quality, and campaign effectiveness, and recommend optimizations to improve results.
• Collaborative Work: Partner with cold email providers to create impactful campaigns that drive engagement and results. Collaborate with the BDR team to ensure they have the tools, data, and support needed to exceed their quotas. Assist with lead qualification and follow-up to support the BDR team in maintaining a healthy pipeline.
• Market Research & Analysis: Conduct market research to understand target audiences, industry trends, and competitor strategies. Use insights to refine buyer personas and identify high-yield opportunities for targeting.

What We’re Looking For

• Experience: 3+ years of experience in B2B marketing or growth operations. Strong experience with CRM systems, particularly HubSpot, and marketing automation tools. Expertise in lead generation, cold outreach, and campaign optimization.
• Skills: Proficiency with CRM platforms (e.g., HubSpot), email platforms (e.g., Instantly.ai), and data analysis tools (e.g., Power BI, SQL). Experience with automation tools like Zapier, Clay, or Make is a plus. Familiarity with programming languages like Python or JavaScript is a bonus. Exceptional communication skills with the ability to work cross-functionally and manage projects effectively. Strong problem-solving skills, with a focus on improving efficiency and overcoming obstacles. Data-driven mindset: decisions are based on data and insights, not assumptions.
• Knowledge: In-depth understanding of CRM processes and outreach strategies (cold calling and email). Strong experience with working with data, including reporting and dashboard creation. Experience with SEO, PPC, and LinkedIn outreach is a plus but not the primary focus.
• Attributes: Proactive and self-motivated with a hunger to learn and grow quickly. Highly organized, with the ability to prioritize tasks and manage multiple projects simultaneously. Results-oriented with a strong focus on generating measurable outcomes.

What Success Looks Like

• Lead Generation Impact: You’ll build high-quality prospect lists and create outreach campaigns that consistently drive results.
• Optimized Outreach: Your efforts will lead to higher engagement rates and better-qualified leads, improving sales team productivity.
• Data-Driven Decisions: Your CRM and data management skills will ensure that our sales pipeline is always healthy, with the right insights to guide decision-making.
• Campaign Optimization: Your work in optimizing cold outreach and leveraging CRM tools will increase conversions and pipeline growth.
• Collaboration & Results: You’ll collaborate with the BDR team, contributing to consistent pipeline growth and ensuring sales targets are met.

Opportunity
This is an exciting opportunity to own and drive growth operations in a fast-paced, high-growth environment. You’ll have the chance to work directly with leadership, learn from top growth marketers, and build systems that will significantly impact revenue generation. If you're passionate about growth, driven by results, and eager to make a direct impact on business success, this role is for you.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets