What you'll do
- Strategic Leadership: Develop go-to-market (GTM) fundamentals, including messaging and positioning, with a strategic focus on maximizing pipeline and conversion.
- Cross-functional Collaboration: Work closely with local sales, central marketing, and digital marketing teams to create and execute demand and field marketing programs that accelerate pipeline growth.
- Campaign Ownership: Own content and integrated campaign strategy and execution, working collaboratively with partners across Sales, Growth, and Marketing Operations.
- Initiative Execution: Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders.
- Growth Metrics: Drive growth at the territory level by developing and reporting on key KPIs, assessing pipeline health, and identifying challenges and priorities.
- Customer Insights: Conduct in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win.
- Geographical Strategy: Identify and account for regional differences within your focus markets, tailoring marketing strategies with a geographical perspective.
- Team Contribution: Contribute to broader team initiatives, leveraging insights to inform program and content needs, and communicate strategies and timelines effectively across teams.
- Budget Management: Track ROI and budget, influencing the allocation of marketing spend based on past performance insights.
Qualifications:
- Experience: 5-10 years of experience in regional/growth marketing within Northern European markets, with demonstrated experience working in the French market.
- Track Record: Proven success in developing demand generation strategies and uncovering new marketing channels for growth.
- Innovative Mindset: A hacker’s mentality with a relentless drive to find innovative ways to achieve goals, even when challenging conventional wisdom.
- Analytical Skills: Strong analytical skills with a history of measuring and enhancing marketing channel performance.
- Collaboration: Excellent communication and collaboration skills, capable of effectively working across multiple teams and stakeholders on a global scale.
- Communication: Superior verbal and written communication skills, with the ability to engage directly with executives and senior leaders.
- Language Skills: Written and verbal fluency in English and French is required; additional European languages are a bonus.
Total Rewards
Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.
Some things you’ll enjoy
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- The flexibility of remote work, including optional WeWork access
Salary
Competitive
Monthly based
Location
, Indre, Centre-Val de Loire, France, Centre-Val de Loire, France
Job Overview
Location
, Indre, Centre-Val de Loire, France, Centre-Val de Loire, France