Job Purpose:
The Marketer / Social Media Manager is responsible for driving brand awareness, customer engagement, and sales through innovative marketing strategies and dynamic social media management. This role requires a creative, proactive individual who can produce high-quality content, manage multiple platforms, and stay ahead of fashion and digital trends.
Key Responsibilities:
- Strategy & Campaigns:
- Develop and implement marketing strategies to promote the brand and its products.
- Plan and coordinate social media campaigns, promotions, and product launches.
- Content Creation & Management:
- Manage the company's social media platforms, including Instagram, Facebook, TikTok, and WhatsApp.
- Create and post engaging content such as photos, videos, captions, reels, and promotional materials.
- Work with photographers, models, influencers, and other partners when required.
- Community Management:
- Respond to customer enquiries and comments on social media platforms.
- Monitor social media trends and identify opportunities to increase engagement and sales.
- Analytics & Research:
- Track social media performance and prepare regular reports on engagement and sales.
- Conduct basic market and competitor research.
Qualifications & Requirements:
- Education: Diploma or Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Experience: 2-3 years of experience in marketing, social media management, or a similar role, preferably in the fashion or retail industry.
- Technical Skills:
- Good knowledge of social media platforms and digital marketing.
- Strong content creation and communication skills.
- Good computer and Microsoft Office skills.
- Ability to use Canva or other basic content-creation tools is an advantage.
- Personal Attributes:
- Creative, proactive, and energetic personality.
- Good understanding of fashion trends and customer preferences.
Salary
Competitive
Monthly based
Location
Ghana
Job Overview
Location
Ghana