Job Purpose:
The Sales and Marketing Manager is responsible for driving revenue growth, expanding market share, and leading business development initiatives within the agribusiness and farm operations sector. This role requires a strategic thinker who can develop and execute comprehensive sales and marketing strategies, build strong relationships with key stakeholders, and lead a high-performing team.
Key Responsibilities:
- Strategic Planning & Growth:
- Develop and execute sales and marketing strategies to drive revenue, market share, and business growth.
- Identify new markets, customer segments, distribution channels, and business development opportunities.
- Client & Stakeholder Management:
- Build and manage relationships with customers, distributors, institutional buyers, and strategic partners.
- Marketing & Brand Promotion:
- Lead marketing campaigns, product promotions, exhibitions, digital and traditional marketing activities.
- Market Research & Analysis:
- Conduct market research and monitor agricultural trends, pricing, customer preferences, and competitor activities to inform business decisions.
- Team Leadership & Development:
- Lead and develop the Sales & Marketing team, including setting targets, coaching, and performance monitoring.
Qualifications & Requirements:
- Education: Bachelor's degree in Business Administration, Marketing, Agribusiness, or a related field.
- Experience: Minimum of five (5) years' relevant experience in sales, marketing, business development, or commercial management, with demonstrated success in market development, customer relationship management, and sales growth.
- Industry Background: Experience within agriculture, agribusiness, FMCG, food production, or a related industry.
- Other: Valid driver's license and willingness to travel as required.
Key Skills and Competencies:
- Strong knowledge of sales and marketing principles, strategies, and practices.
- Knowledge of market research techniques and data analysis methods.
- Understanding of agricultural produce and products, customer behaviour, and market dynamics.
- Strong analytical and problem-solving skills.
- Leadership and people management.
- High integrity and professionalism.
Salary
Competitive
Monthly based
Location
Ghana
Job Overview
Location
Ghana