CORE DELIVERABLES:
Plan, deploy, and oversee successful marketing campaigns from concept to execution.
Drive growth of inbound sales channels through strategic marketing initiatives.
Manage, monitor, and allocate the marketing budget efficiently across campaigns.
Experiment with a variety of organic and paid acquisition channels (social media, PPC, content marketing, events, lead generation).
Produce and oversee engaging content for websites, blogs, and marketing materials.
Build and manage strategic partnerships with agencies, vendors, and industry players.
Ensure brand identity consistency across all marketing communications.
Measure and report on campaign performance, analyzing ROI against goals.
OTHER JOB FUNCTIONS:
Analyze consumer behavior and adjust campaigns to maximize engagement and conversions.
Lead event marketing and promotional activities nationwide.
Keep abreast of industry trends, new marketing tools, and competitor activities.
Provide leadership and mentorship to the marketing team.
Collaborate with sales teams to align marketing objectives with business goals.
JOB REQUIREMENT:
Master’s degree in Marketing, Business Administration, or related field.
6–10 years’ demonstrable experience in marketing, preferably in FMCG.
Proven ability to identify target audiences and design multi-channel marketing campaigns.
Strong knowledge of website analytics tools and digital marketing best practices.
Excellent leadership, project management, and communication skills.
Proficiency in MS Office and marketing software/tools.
Creative thinker with strong analytical skills and a passion for impactful campaigns.
Benefit:
Attractive Remuneration | Pension |Monthly Product Pack | 13th Month Pay | Incentives | Leave Allowance
Salary
Competitive
Monthly based
Location
Ghana
Ghana