Wilmar Africa, one of the leading agro-business companies, is seeking a highly motivated and experienced Brand Manager to join its team.
The successful candidate will be responsible for developing and implementing effective brand strategies that drive market share, brand value, growth and profitability.
Key Responsibilities
• Develop and implement brand strategies to drive business growth.
• Grow and sustain overall brand performance and profitability.
• Develop short- and long-term plans for brand development.
• Identify and exploit new market opportunities.
• Support new product development activities by providing insights on consumer preferences.
• Manage third-party partners in the execution of brand plans.
• Maintain and develop the brand’s partnerships and affiliations.
• Translate brand strategies into effective go-to-market plans.
• Monitor market trends, consumer behaviour and competitor activities.
• Track brand performance using relevant Key Performance Indicators (KPIs).
Requirements & Qualifications
• Bachelor’s degree in marketing, Social Sciences, or a related field from a recognized university.
• Minimum of 5 years’ experience in the FMCG industry.
• Strong analytical and critical-thinking skills.
• Excellent time-management skills.
• Strong communication, interpersonal, reporting and presentation skills.
• Ability to work effectively as part of a team.
• Strong commercial acumen.
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Accra, Greater Accra Region, Ghana