BRAND, MARKETING & COMMUNICATIONS MANAGER

About the Role
VivaFemini is seeking an experienced, creative and results-driven Brand, Marketing &
Communications Manager to lead our brand positioning, marketing strategy and corporate
communications. You will be responsible for building a recognisable and trusted brand, driving
customer acquisition and engagement, and strengthening VivaFemini's presence across Nigeria
and other African markets.
You will lead our brand and communications activities, working closely with Growth
Operations, Products, Clinical, and other business functions to deliver measurable commercial
results while maintaining a consistent and credible brand identity.                                                                                                                                                                                                          
Key Responsibilities
● Develop and execute VivaFemini's brand, marketing, and communications strategy,
aligned with the Company's growth objectives.
● Build and maintain a distinctive brand identity, ensuring consistency across all digital
platforms, marketing materials, and customer touchpoints.
● Lead integrated marketing campaigns across digital, social media, traditional media,
events, and other relevant channels.
● Oversee social media management, content creation, creative production, public
relations, and corporate communications.
● Lead and manage the brand, content, creative, and communications team, establishing
clear performance objectives and accountability.
● Collaborate with Growth Operations to develop campaigns that support customer acquisition, activation, engagement, retention, and revenue growth.
● Work with Clinical leadership to ensure health-related content and marketing
communications are accurate, responsible, and appropriately reviewed.
● Develop and manage media relationships, press releases, corporate announcements, and
executive communications.
● Oversee brand storytelling, community engagement, influencer collaborations, and
strategic marketing partnerships.
● Plan and execute product launches, promotional campaigns, corporate events, and brand
awareness initiatives.
● Establish marketing performance indicators, monitor campaign effectiveness, and
optimise marketing expenditure to maximise return on investment.
● Manage the marketing budget, external agencies, creative vendors, and other relevant
service providers.
● Conduct market research, competitor analysis, and audience segmentation to inform
marketing decisions.
● Develop crisis communication strategies and support the protection of VivaFemini's
corporate reputation

Requirements and Qualifications
● Bachelor's degree in Marketing, Communications, Public Relations, Business
Administration or a related discipline.
● Minimum of 7 years of relevant professional experience in brand management,
marketing, corporate communications or related functions.
● Demonstrated experience developing and executing successful brand and integrated
marketing strategies.
● Proven experience managing marketing campaigns that deliver measurable customer
acquisition, engagement, or revenue outcomes.
● Strong experience in digital marketing, social media strategy, content marketing, public
relations, and corporate communications.
● Experience leading multidisciplinary marketing, creative, or communications teams.
● Strong understanding of marketing analytics, campaign performance measurement,
customer segmentation, and budget management.
● Excellent written and verbal communication skills, with strong storytelling, presentation,
and stakeholder management capabilities.
● Ability to balance creative thinking with commercial objectives and data-driven decision-
making Experience managing external agencies, media partners, and marketing vendors.
Additional Advantages
● Previous experience in FemTech, HealthTech, healthcare, technology or consumer-facing
digital businesses.
● Experience building or repositioning a brand within a startup or rapidly scaling
organisation.
● A postgraduate qualification or recognised professional certification in Marketing, Brand
Management, Communications, or a related discipline.
● Experience managing large-scale product launches, integrated marketing campaigns, or
expansion into new African markets.
● Established relationships with relevant media organisations, creative agencies,
influencers, and industry stakeholders.
● Familiarity with marketing automation, CRM platforms, Google Analytics, Meta Ads,
Google Ads, and social media management tools.
● Experience in healthcare communications, including working with clinical professionals
and communicating sensitive health information responsibly.
● A portfolio demonstrating successful campaigns, brand development projects, and
measurable commercial impact