MARKETING LEAD

Job Description
The Marketing Lead will drive customer acquisition, brand positioning, and revenue growth for Built Financial Technologies. This role is responsible for creating and executing data-driven marketing strategies that increase product adoption, improve conversion rates, and support the company’s profitability. The ideal candidate understands SaaS marketing, fintech ecosystems, and the Ghanaian SME landscape.

Key Responsibilities

Growth & Revenue Marketing

• Develop and execute quarterly growth marketing plans aligned with revenue targets.
• Own customer acquisition strategy across digital, partnerships, field, and referral channels.
• Optimize customer acquisition cost (CAC) and improve LTV:CAC ratio.
• Work closely with Sales to increase SQLs and improve conversion rates.

Brand & Positioning

• Define the company’s brand voice and positioning in the fintech ecosystem.
• Develop campaigns to strengthen trust, credibility, and market authority.
• Oversee PR, media engagement, and thought leadership initiatives.

Digital Marketing & Performance

• Manage paid advertising campaigns (Meta, Google, LinkedIn, etc.).
• Oversee website performance, SEO, landing pages, and conversion funnels.
• Track and report marketing KPIs weekly and monthly.
• Lead email marketing and CRM automation initiatives.

Product Marketing

• Lead go-to-market strategies for new products and features.
• Develop value propositions and messaging for different customer segments.
• Support Sales with pitch decks, case studies, and marketing collateral.

Market Intelligence

• Conduct competitor and industry analysis.
• Identify new customer segments and growth opportunities.
• Collect and analyze customer feedback to inform product improvements.

Team Leadership

• Lead and develop the marketing team.
• Manage external vendors, agencies, and freelancers.
• Set KPIs and performance standards for the team.
  
  
  

Requirements

• Proven experience in SaaS or fintech marketing, preferably with SME focus.
• Strong knowledge of digital marketing, branding, and performance analytics.
• Experience in lead generation, customer acquisition, and conversion optimization.
• Strong analytical skills and data-driven decision-making.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced, results-driven environment.

Success Metrics in 12 Months

• Established, repeatable customer acquisition engine.
• Reduced CAC and improved marketing ROI.
• Strong brand recognition in Ghana’s SME fintech space.
• Marketing fully integrated into revenue strategy.
• Measurable contribution to company profitability.