OPERATIONS & MARKETING MANAGER

ROLE OVERVIEW
The Operations & Marketing Manager will be a key member of our leadership team—serving as the bridge between strategy, execution, and impact. This pivotal
role suits a proactive, strategic thinker who can build structure, efficiency, and brand visibility. You will oversee marketing, production, logistics, HR, procurement, and
administration, ensuring operational alignment with strategic objectives and the timely delivery of our growth and impact targets.

KEY RESPONSIBILITIES

Operational Leadership & Efficiency
 Lead and oversee daily operations across marketing, production, procurement, logistics, and administration.
 Translate strategic goals into actionable, measurable work plans.
 Identify and eliminate operational bottlenecks to enhance workflows, efficiency, and team performance.

Marketing & Sales
 Develop and execute marketing and communication strategies to increase brand visibility and market share.
 Oversee campaigns, content creation, and social media aligned with our goals.
 Lead sales planning, corporate partnerships, and customer engagement initiatives.
 Coordinate with the Strategic Partnerships team to support B2B and CSR partnerships.

Financial & Resource Management
 Oversee budgeting, forecasting, and resource allocation with the finance team.
 Implement cost-effective procurement and production systems.
 Ensure accurate financial and operational reporting for partners and donors. People & Performance Management
 Supervise and mentor team members across departments.
 Lead recruitment, onboarding, and performance evaluations.
 Foster a high-performance, mission-driven workplace culture. Production & Supply Chain Oversight
 Develop and manage production schedules to meet sales and CSR targets.
 Ensure compliance with Ghana Standards Authority (GSA) and FDA quality requirements.
 Strengthen supplier and distribution networks to ensure consistent availability of products.

Monitoring, Reporting & Innovation
 Track and analyze key performance indicators (KPIs) to support strategic decision-making.
 Prepare weekly and monthly performance reports for the CEO.
 Support new product rollouts (e.g., reusable diapers, period panties).
 Lead innovation and digitization initiatives to improve efficiency and marketing analytics.

KEY PERFORMANCE INDICATORS (KPIs)
 Operational Efficiency Ratio (OER): ≥ 85% efficiency quarterly
 Production Output: 30,000+ reusable pads per month by Q3 2026
 Marketing Reach: 25% increase in brand visibility and engagement quarterly
 Workflow Optimization: Minimum two system/process improvements per quarter
 Revenue Growth: 15% quarterly increase through new sales and partnerships
 Employee Satisfaction Index: ≥ 90% satisfaction

QUALIFICATIONS & SKILLS
 Bachelor’s degree in Operations, Marketing, Business Administration, or related field (Master’s preferred).
 Minimum 5 years’ proven experience in operations, marketing, or organizational leadership (preferably in FMCG, manufacturing, or social enterprise).
 Strong marketing and communication strategy background.
 Proven ability to lead teams, streamline systems, and achieve measurable growth.
 Excellent analytical, organizational, and leadership skills.
 Proficiency in Google Workspace, Asana, Canva, and CRM tools.
 Passion for sustainability, women’s empowerment, and social impact.