Role Summary
The Sales & Marketing Lead is a senior commercial leadership role responsible for driving revenue growth, expanding market share, and strengthening brand presence across MSIG’s product portfolio, including Flame Condoms, BK1, Mariprist, and Misoclear.
The role requires a strategic yet hands-on leader who will manage sales operations, oversee distribution networks, and lead marketing initiatives across retail, distributor, and healthcare channels.
Key Responsibilities
1. Sales Leadership & Team Management
- Lead, coach, and manage a high-performing sales team.
- Set and monitor sales targets and KPIs.
- Recruit and supervise field promotional staff.
- Provide ongoing performance feedback and field support.
2. Distributor & Retail Channel Management
- Build and maintain strong distributor relationships.
- Negotiate trade terms, pricing, and promotional agreements.
- Monitor distributor and retail performance.
- Expand distribution networks, including non-traditional channels.
3. Healthcare Channel Development
- Oversee pharmaceutical product distribution to hospitals and clinics.
- Build relationships with healthcare professionals and institutions.
- Ensure compliance with regulatory and ethical standards.
- Identify growth opportunities within public and private healthcare sectors.
4. Marketing & Brand Execution
- Plan and execute ATL and BTL marketing campaigns.
- Lead brand activations and promotional initiatives.
- Monitor campaign performance and optimize ROI.
- Align marketing strategies with commercial objectives.
5. Data-Driven Commercial Performance
- Analyze sales data, market trends, and performance metrics.
- Develop reporting dashboards and performance frameworks.
- Integrate data from multiple sources (POS, ERP, EHR).
- Use insights to drive strategic and operational decisions.
Success Indicators (12–18 Months)
- Increased revenue and sales volumes across all product lines.
- Expanded distributor and retail network coverage.
- Improved market share and brand visibility.
- Successful execution of high-impact marketing campaigns.
- Strong sales team performance and accountability culture.
Key Performance Indicators (KPIs)
- Achievement of sales targets by product and channel
- Growth in distribution and retail footprint
- Market penetration and brand visibility
- Marketing campaign ROI
- Team productivity and engagement
- Healthcare channel expansion
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred).
- Minimum 7–10 years’ experience in sales, commercial operations, or social marketing.
- At least 3 years in a senior leadership role.
- Proven track record in revenue growth and market expansion.
- Experience in healthcare, pharmaceutical, or FMCG sectors is highly desirable.
- Strong experience managing distributors, retail networks, and healthcare channels.
Skills & Competencies
- Strong commercial acumen and negotiation skills
- Strategic thinking with execution capability
- Leadership and team development expertise
- Data-driven decision-making and analytical skills
- Excellent communication and stakeholder management abilities
- High level of integrity and professionalism
- Willingness to travel across Ghana
Core Values & Attributes
- Strong alignment with MSIG’s mission and pro-choice values
- Results-driven, proactive, and accountable
- Customer-focused with excellent relationship-building skills
- Commitment to safeguarding, equity, and inclusion
Salary
Competitive
Monthly based
Location
Accra, Greater Accra Region, Ghana
Accra, Greater Accra Region, Ghana