Primary Skills/ Competencies:
Consumer Intimacy
- Put the consumer at the heart of all strategy and execution.
- Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.
Project Management
- Work with R&D, Supply Chain, and finance teams to design and bring to life the innovation pipeline and ensure the timely delivery of projects.
- Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc.) and external (Creative, Pack Design, Consumer Research)
- Own & deliver business metrics of turnover, gross margin, and share
Mix Design & Execution
- Co-Create the communication strategy for the brand and bring it to life across all campaigns based on true consumer insights.
- Work with creative agencies to bring alive brand JTBDs through the process of issuing briefs, providing feedback, consumer testing, and final production.
- Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels.
- Collaborate with R&D to create winning products on core and innovations to help drive greater loyalty.
- Create pack designs with design agencies based on consumer insight and trade/channel realities.
Detailed Job description:
- End to end owner of the Pond’s Sun Miracle portfolio, one of Pond’s fastest-growing platforms – This would include end-to-end innovation pipeline launches, partnering business teams to deliver in-year turnover, communication development, social-first campaign design & deployment,
- Liaise closely with cross-functional network teams internally, and multiple creative agencies externally on a day-to-day basis, as well as interface with leadership teams to drive decision-making.
Required Qualifications:
- Master’s degree in marketing or business Administration OR Equivalent
- Minimum 3+ years of experience in marketing
- Demonstrated passion for the world of beauty
- Action-oriented, with a healthy disregard for the status quo
- Strong consumer intimacy
- Strong Project Management skills. Experience in working with cross-functional teams, both internal and external
- Preferred - experience in Social-First Crafting
Key Stakeholders:
- Marketing, BD, BU, CMI, R&D, Global brand team, Local deployment teams, cross-functional Network teams.
Salary
Competitive
Monthly based
Location
, Chhindwara, Madhya Pradesh, India, Madhya Pradesh, India
Job Overview
Location
, Chhindwara, Madhya Pradesh, India, Madhya Pradesh, India
