Head of International Sales

About the role

Job Purpose:
eSAL’s Head of International Sales will spearhead our strategy in expanding our market
presence internationally. This role requires strategic planning abilities, leadership skills,
and proficiency in understanding the international BPO market to drive sales performance and foster robust strategic partnership and client relationship building.

Key Responsibilities

• Develop and execute the organisation’s international sales strategy to drive revenue growth, market expansion, and achievement of business objectives across local, regional, and global markets.
• Identify and pursue new business opportunities, target strategic markets, and develop strong client acquisition strategies within the BPO and outsourcing industry.
• Build and maintain strategic relationships with key clients, partners, and industry stakeholders to strengthen eSAL’s market presence and create long-term commercial opportunities.
• Develop and manage a robust sales pipeline, including lead generation strategies, opportunity qualification, CRM management, sales forecasting, and effective deal conversion processes.
• Lead the development of sales enablement strategies, including sales playbooks, value propositions, pitch materials, customer engagement approaches, and competitive positioning.
• Provide strategic leadership, coaching, and development to the international sales and business development team to achieve revenue targets and maintain a high-performance culture.
• Collaborate with Executive Management, Operations, Finance, Marketing, and other cross-functional teams to ensure commercial strategies align with operational capabilities, profitability objectives, and client delivery requirements.
• Establish, monitor, and optimise sales performance metrics, including revenue targets, pipeline growth, conversion rates, customer acquisition, and overall sales effectiveness.
• Conduct market intelligence, competitor analysis, and industry research to identify emerging opportunities, refine sales strategies, and strengthen eSAL’s competitive advantage.
• Represent eSAL at industry events, conferences, and networking engagements while promoting the company’s BPO solutions and strengthening international partnerships.
• Ensure all sales activities comply with company policies, contractual obligations, Ghana Free Zones requirements, and applicable local and international regulations.

Key Requirements

• Bachelor’s Degree in Business Administration, Marketing, International Business, Sales Management, Economics, or a related discipline.
• A Master’s Degree in Business Administration (MBA) or a relevant postgraduate qualification is an added advantage.
• Professional certifications in Sales Leadership, Business Development, Strategic Management, or related fields are desirable.
• Minimum of 8–10 years of progressive experience in Sales, Business Development, Commercial Management, or Strategic Partnerships.
• At least 5 years’ experience in a senior sales leadership or management role.
• Proven experience developing and executing international sales strategies and managing revenue growth initiatives.
• Demonstrated track record of securing and managing high-value B2B contracts and strategic client relationships.
• Experience within the Business Process Outsourcing (BPO), Contact Centre, Customer Experience (CX), Technology Services, or Outsourcing industry is highly desirable.
• Experience managing international markets, particularly North America, Europe, and other global regions.
• Proven experience leading, developing, and managing high-performing sales teams.
• Experience implementing CRM systems, sales processes, and pipeline management frameworks.

Required Skills

International Sales Strategy Development and Execution.

Business Development and Market Expansion.

B2B Sales and Enterprise Client Acquisition.

Revenue Growth Strategy and Commercial Planning.

Strategic Account Management and Client Relationship Management.

Sales Pipeline Development and Opportunity Management.

CRM Systems Management and Sales Automation Tools.

Sales Forecasting, Budgeting, and Performance Reporting.

Market Research, Competitive Analysis, and Industry Intelligence.

Contract Negotiation and Commercial Deal Structuring.

Proposal Development, Pitch Presentations, and Solution Selling.

Understanding of BPO, CX, outsourcing models, and global service delivery.